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B8501 Digital Integration Special Topic (Session 4)

To give students a deeper understanding of the nuances of the digital space. This course is meant to augment foundational courses to better prepare graduates for the ever-changing environment of modern marketing.
Content: The explosion of communication platforms has revolutionized how people are talking to each other, buying goods, and consuming information. This expansion has caused Digital Marketing to become interdependent and indiscernible with other forms of brand communications. Consumers are engaging with brands in new ways and expecting more in return. This course will work through both the strategic and tactical implications of this change in behavior, preparing you for success in the digital space.