B8514 Brand Empowerment Training(Session 3)
To teach BIC Brand Empowerment tools and train members of BIC SoGo’s Branding Corps: a select cohort of students and alums who are eligible to lead brand value seminars to on-campus and community individuals, teams, and organizations.
This one-credit intensive will train participants in BIC’s action-oriented approach to teaching brand value as well as its empowering methodology for generating brand positioning, identity, voice, and strategic messaging. As part of a pilot program to develop on-campus and community services through BIC’s proposed Center of Communication for Social Good (SoGo), students who develop effective presentations become eligible for BIC certification, qualifying them to lead BIC Brand Empowerment Seminars for organizations seeking assistance with brand identity. A stipend is available for seminar leaders.