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Brandinghood II (Session 1)

To familiarize students with social branding as a potential career path, identify the real problems a district may face and create an effective plan to solve it.
 Brandinghood is an intensive social and cultural branding workshop aimed at developing professional consulting, design skills, and outlining a successful methodology on behalf of the legendary Harlem community. Based on a design thinking vision, students will have the opportunity to unearth this neighborhood's real needs from its people and their feelings of identity, in order to develop a full iconic branding action plan.