Content Marketing (Session 1)
To equip graduate students with the language, systems and confidence to generate countless strategic content ideas for any brand, for any platform and for any purpose.
Content is an increasingly important marketing and branding tool for reaching, engaging and retaining customers, and yet, few of us were trained to come up with enough ideas to satisfy the endless platforms and purposes we need content for. Using a simple and flexible framework, this intensive course will get your creative juices flowing and teach you how to generate a seemingly endless number of unique and compelling content ideas to build your personal brand or that of an organization.
