Decoding Brand Purpose
Conference Opportunity
Purpose is not a marketing buzzword. It’s a critical must-have for every business in 2020, and it can have a measurable impact on your bottom line. Some companies are founded on a purpose, some companies arrive at their purpose in other ways. But clearly, today, all stakeholders are focused on Brand Purpose.
As brand purpose evolves, so too does the momentum of a mainstream global purpose movement. From the Association of National Advertisers naming “brand purpose” the word of 2018 to the Business Roundtable recently declaring that the purpose of a corporation is not just to serve shareholders but “to create value for all our stakeholders.” https://www.decodingpurpose.com/
Location: Convene 225 Liberty St, 2nd Floor, New York, NY 10281
Price: Free to Attend
Location: Convene 225 Liberty St, 2nd Floor, New York, NY 10281
Price: Free to Attend
