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Gustavo Stecher Brings Brandinghood to BIC Spring 2020

BY BIC CCNY
From BIC board member to BIC faculty, Gustavo Stecher will teach the new Brandinghood course this spring developed through CCNY's Campus Engagement Network (CEN). With a specialization in corporate and destination branding, Gustavo will guide students in discovering a neighborhood's real needs from its people and their feelings of identity to create a branding action plan.
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