To insure the steady flow of ideas that connect academic theory to practice, BIC not only invites leading professionals into the classroom on a regular basis, but periodically elevates the conversation by offering thought leaders a chance to “own the podium” with a significant presentation in our @BIC Lecture Series.
@BIC Lectures:
- Fall 2015 GroupM CDO Rob Norman “There’s an App for That.”
- Spring 2016 Ketchum CEO Barri Rafferty “Secrets of a Female CEO.”
- Spring 2016 "Journalism in the Age of Branded Content -- and Vice Versa."
- Fall 2016 Douglas Davis “Think How They Think” + Book Signing
- Spring 2017 Havas PR CEO Marian Salzman “The Age of Agility” + Book Signing
- Spring 2017 Michael Farmer “Madison Avenue Manslaughter” + Book Signing
- Fall 2017 SVP Turner Communications Michael Marinello and PRWeek Frank Washkuch “Not Fake News.”
- Spring 2018 TBWA\Chiat\DayNYC CEO Rob Schwartz “The Seven Stories.”
- Spring 2018 Sandra Stahl “The Art & Craft of PR.” + Book Signing
- Spring 2018 GroupM CEO & CDO Rob Norman “Thirty Years of Curiosity.”
- Fall 2018 IPG CEO Michael Roth, Weber Shandwick President Gail Heimann, Golin CEO Matt Neale, McCann CSO Suzanne Powers, Facebook VP Nada Stirrit “The Future in Five.”
- Fall 2018 Design Icon Paula Scher and Sweetgreens CEO Erik Oberholtzer “Breaking Brand.”
- Fall 2018 Ketchum CEO Barri Rafferty “Notes from Davos.”
- Spring 2019 Digital Theorist Douglas Rushkoff “Are You on Team Human?”
- Spring 2019 Sir Martin Sorrell “A New Era: The Interview” with Michael Farmer
- Fall 2019 Procter & Gamble Digital Comms Jeremy K. Smith "Force for Good. Force for Growth."
- Fall 2019 Diageo Chief Strategist Jason Chebib "Marketing: Dead or Alive."
- Fall 2020 StrawberryFrog Founder Scott Goodson "Brand Purpose."
- Fall 2020 Capital vs Humans Founder Paul Kim and Unilever Brand Director Sarah Kirby "Leaders. Mentors. And Vice Versa."
- Fall 2020 The Adversity Group Shameka Brown and Julius Dunn "Leading with Intention."
- Spring 2021 Klick SVP Diversity Amy Gomez and Chief Brand Strategist Carl Turner "The Crisis of Our Time."
- Fall 2021 Translation Creative Directors Castro Desroches and Steve Horn "Love Me. Love Me Not: Culture Activism, and Creativity."
- Spring 2022 GroupM CEO Kirk McDonald "Permission to Believe: Embrace the Chaos. Do More Good. Make Advertising Better."
- Fall 2022 EVP, Magna Global Eli Harris "Ethics, Integrity, and Brand Growth: Lessons from the Responsibility Index."
- Spring 2023 Global CCO of LippeTaylor Group Craig Elimeliah, “The Spectrum of Identity: Demographics, Data, and Dynamic Personas in a Consumer-Driven, Brand-Fluid World.”
- Fall 2023 Co-Founder/Creative Chairman of Pereira O'Dell, PJ Pereira “AI Anxiety: How to be fearless and use artificial intelligence to unleash your creativity.”
- Spring 2024 CEO and Founder of CFG Annelise Campbell, "GenZ Influencing: Unfiltered–The Authenticity, Pay Parity, and Celebrity Enigma."
Notes from Davos | Barri Rafferty CEO Ketchum
30 Years of Curiosity | Rob Norman CDO GroupM
