Discipline Depth. Integrated Mindset.
ONE vision. FOUR tracks. MANY perspectives.
The BIC Master of Professional Studies (MPS) combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.
It is a 36-credit, two-year program that is portfolio-based. All courses, held in the late afternoons and evenings, are taught by professionals with high-level industry experience.
BIC believes in graduating more INTEGRATED PEOPLE for an increasingly INTEGRATED WORLD.
In addition to learning shared foundational and applied knowledge, BIC students drill down in one of FOUR AREAS OF SPECIALIZATION:
CREATIVE:
conceptual thinking | storytelling, cross-platform | experiential execution | content creation
The BIC Master of Professional Studies (MPS) combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.
It is a 36-credit, two-year program that is portfolio-based. All courses, held in the late afternoons and evenings, are taught by professionals with high-level industry experience.
BIC believes in graduating more INTEGRATED PEOPLE for an increasingly INTEGRATED WORLD.
In addition to learning shared foundational and applied knowledge, BIC students drill down in one of FOUR AREAS OF SPECIALIZATION:
CREATIVE:
conceptual thinking | storytelling, cross-platform | experiential execution | content creation
MANAGEMENT & BRAND STRATEGY:
research + measurement | insight mining + strategy | relationship cultivation | business building | organizational optimization
PUBLIC RELATIONS:
corp communications | sponsored content | campaign development | brand leadership | influencer marketing
corp communications | sponsored content | campaign development | brand leadership | influencer marketing
MEDIA:
comms planning | activation, programmatic | data ethics, analytics + measurement | martech | SEO/SEM
The four tracks are limited to 10 students in each.
The Portfolio Pitch: Telling your Unique Story
Presentation in the communications field is required of all professionals, no matter the track. All students are required to pitch themselves in the form of a digital portfolio and present their pitch to their professors and hopefully the professionals.
The portfolio will be presented to a panel of professors and the student portfolios that receive a green light for excellence in professional standards will have the chance to be presented to recruiters, and high level professionals in the industry, while being promoted on the BIC website.
