• BIC | Branding + Integrated Communications

    "The constant happiness is curiosity"

    Apply EARLY Hear EARLY >> Early Decision Deadline for Fall 2021 is Jan 31st. Regular Deadline: April 1st

  • Smashing Silos Since 2013...


    Insightful Copywriters. Nimble Strategists. Business-Minded Art Directors. Integrated PR Pros. Data-Driven Storytellers. Human-Centric Brand Managers.

    Master UP at BIC where students aren't just multi-talented, multi-cultural, and cross-disciplinary, many are working professionals (ask your boss about getting reimbursed for tuition). PLUS, it's an unsurpassed value: a BIC MASTER's degree in New York City is just $30,000 in-state --around $39,000 for non-residents.

  • The Master's in BIC @ The City College of New York.

    + Integrated

    Portfolio-driven. Interdisciplinary. Project-based. The ONLY graduate program to teach branding and integrated communications in an integrated way. It’s a laboratory. Think tank. Professional training ground. Curious?

    Apply Here BIC Blog
  • POSTED ON 11-01-2019

    Gold Pencil Winner for Young Ones 2016: Effigies for Equality

    Team Members: Megan Fullagar, Ben Kent, Marta Mugica Tellria, Karina Ramos Salce, Liana Pantzari
  • POSTED ON 09-30-2019

    Student Identity Guidelines

    Brand identity guidelines of selected BIC students from the Classes of 2016 to 2020
  • POSTED ON 05-31-2016

    UMG Branding Campaign: Team Kaleidoscope

    BICsters in the 2016 Corporate Capstone partnered with Universal Music Group (UMG) on the assignment of a lifetime: Design a campaign model to launch an emerging artist that would appeal to a youthful market segment without the appearance of over-commercialization.
  • POSTED ON 11-01-2019

    PR Council’s First Place Winner: Student Innovation Challenge

    "Not Just a Box" by Kacy Charles and Sean Feol-Baugh
  • POSTED ON 07-28-2019

    Silver Pencil Winner for Young Ones 2019: The Crisis Collection

    Team Members: Roxie Xie, Jose Fresan, Lorenzo Lasagna, Melissa Orr
  • POSTED ON 05-15-2019

    2019 Young Ones Pitch Finalist: Can't Stop Fabulous

    BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the 2019 Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. It was an amazing ride characterized by tremendous hard work.
  • POSTED ON 05-16-2019

    Ahhhlmande. Savor yours.

    The final capstone project for the BIC class of 2019. BICsters formed four teams to pitch to corporate client Diageo.
  • POSTED ON 03-30-2018

    Benny's Bookstore

    Once the CCNY bookstore went virtual, the college needed to create a space to sell spirit merchandise that would speak to its brand value and heritage. Enter a team of BICsters who created a comprehensive brand identity campaign as well as a promotional launch around campus.
  • POSTED ON 05-30-2017

    Heineken Branding Campaign: Team POLARIS

    The final capstone project for the BIC class of 2017. BICsters formed four teams to pitch CSR campaigns to Heineken USA. Among its many corporate social responsibility efforts, HUSA seeks to create communities of Responsible Citizens by encouraging and rewarding them to make better decisions by focusing on moderate consumption of its brands and knowing how to choose between drinking or driving.
  • POSTED ON 07-28-2019

    2019 ADC Bronze Cube + Young Ones Merit: Be the Canvas

    Team members: Yimin Wu, Kenneth Medina, John Holliday-Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet

stuff we do

portraits in curiosity

  • Chris Villanueva

    “As a child, I had a very vivid imagination. The world of make-believe was where I belonged. To this day, I still feel very connected to that childhood joy of creating.”
  • Amber Jackson

    “Graduate school is about evolution. It is about evolving my view of the world including the major shifts in business, society and culture to determine how it relates to the advertising industry and then correlate it to my work.”
  • Vera Golikova Keiter

    “I happened to be from the cultural capital of Russia: St. Petersburg. That may be why we started to learn about traditions of different countries at such a young age, and why I became passionate about discovering new places, new cultures and an understanding of what was happening all around the world.”
  • Edmund Balogun

    “Storytelling… amplifies experiences. The core of communications is empathy, we shouldn’t forget that.”
  • Rebecca Rivera

    "I take pride in being a change agent..."
  • Marika Bailey

    "I was supposed to be a doctor. A cardio-thoracic surgeon, to be precise. "
  • Ken Sheldon

    "Buy me Chipotle and I'll be your best friend."
  • Maxime Menant

    A planner’s love song to creatives: "Do you want to build a campaign? Come on let’s go and play. I never see you anymore. Come out the door. It's like you've gone away...We used to be best buddies. And now we're not. Do you want to build a campaign?"
  • Javier Garcia

    “Fortunately, my lifelong curiosity coupled with my perfectionist tendencies have manifested in the form of endless enthusiasm, seeing everything as a puzzle waiting to be solved.”
  • Nehal Mahmoud

    "BIC was a step in my extraordinary journey.”
  • POSTED ON 09-17-2020

    Covid-19 Can’t Stop BIC ’22

    Another year, another cohort of BICsters ready to change the world! Although this school year is going to look (and feel) different, this isn’t stopping the fearless Class of 2022 embark on their BIC journey.
  • POSTED ON 09-08-2020

    WELCOME to BIC Faculty and Staff -- NEW and Returning

    Each semester, BIC is energized by our outstanding faculty who are also powerhouse professionals. As the school year kicks off, BIC welcomes back an impressive roster of instructors for Fall 2020, including Research Professor Belle Frank, Chief Strategy Officer at VMLY&R Global Health Practice, Strategy Professor Michael Doody, Chief Strategy Officer at The [blank] Project, Creative Track Advisor and Professor Gerardo Blumenkrantz, Strategic Media Professor Carole Walker, Non-Profit Capstone Professor Katina Scott, Partner and Data Analyst at Absolute Magnitude, and Digital Integration Professor Will Parker, Co-Founder Retail Data Trust.
  • POSTED ON 07-10-2020

    Agency or In-House? BICster Edition

    Agency? Or brand? Both environments have their pros and cons. That's why BIC believes in "career agility" where you can cross over to either side and back again. Case in point? Two BIC alums from the Class of 2016: Ken Sheldon and Rolando Leal. Both have recently shifted to in-house jobs at major corporations after working for a series of renowned agencies.
  • POSTED ON 05-27-2020

    It's GOLD (and BRONZE) for BIC at 2020 ONE Club's Young Ones

    Once again BIC brought home a gold pencil. Paul Bernabe, Marian Cuestas, Cynthia Rojas, and Ping Sun received the Gold Pencil for their North Face campaign “Nature Never Judges” with help from Jason Stefanik and Andy Currie.
  • POSTED ON 05-10-2020

    THREE BICsters win The LAGRANT Foundation Scholarship

    This year three BICsters have been awarded the prestigious The LAGRANT Foundation (TLF) scholarship: Paul Bernabe, Dimandja Utshudi, and Ayush Kumar.
  • POSTED ON 03-18-2020

    BICsters Tackle Non-Alcoholic Spirit for Diageo

    Once again, Diageo has partnered with BIC for the Corporate Capstone and this time BICsters will be working on a product new to Diageo and the non-spirit category.
  • POSTED ON 01-16-2020

    Gustavo Stecher Brings Brandinghood to BIC Spring 2020

    From BIC board member to BIC faculty, Gustavo Stecher will teach the new Brandinghood course this spring developed through CCNY's Campus Engagement Network (CEN). With a specialization in corporate and destination branding, Gustavo will guide students in discovering a neighborhood's real needs from its people and their feelings of identity to create a branding action plan.
  • POSTED ON 10-23-2019

    R/GA Hosts the Future at Transformative Speed

    On Thursday night, October 17th, BIC held its annual Mix+Mentor networking event at the AMAZING offices of R/GA in Hudson Yards. A crowd of nearly 100 guests showed their commitment to the future by meeting and promising to mentor members of BIC's Class of 2021 featuring 35 hard-working grad students from across the globe, around the United States, and right here from New York City...
  • POSTED ON 10-11-2019

    BICsters Add Color to Rainbow Room

    This year's Brave Brands ceremony celebrating the ANDY award-winning brands and their agency partners was held atop Rockefeller Center at The Rainbow Room during Advertising Week.
  • POSTED ON 10-11-2019

    CCNY Welcomes BIC Class of 2021

    Another year, another BIC class ready to smash silos, create interdisciplinary magic, and re-invent the communications industry. The BIC Class of 2021 arrived on campus August 22nd for a day of orientation, advising, and tips on networking — as well as celebratory drinks with the Class of 2020.

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Nancy R. Tag Professor and BIC Program Director

Marlene Leo BIC Program Manager

Shepard Hall, Room S102
138th & Convent
New York, NY 10031

P: 212.650.7021/6562
e: bic@ccny.cuny.edu
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