• BIC | Branding + Integrated Communications

    "The constant happiness is curiosity"

    On-Campus OPEN HOUSE, Tues. May 3rd at 5PM >> Learn about $300,000 in scholarships for NEW Media Track. https://bit.ly/38mTJvc

  • Smashing Silos Since 2013...

    BIC graduates INTEGRATED PEOPLE for an INTEGRATED WORLD.


    Insightful Copywriters. Nimble Strategists. Business-Minded Art Directors. Integrated PR Pros. Data-Driven Storytellers. Human-Centric Brand Managers.

    Master UP at BIC where students aren't just multi-talented, multi-cultural, and cross-disciplinary, many are working professionals (ask your boss about getting reimbursed for tuition). PLUS, it's an unsurpassed value: a BIC MASTER's degree in New York City is just $30,000 in-state --around $39,000 for non-residents.

  • The Master's in BIC @ The City College of New York.

    Branding
    + Integrated
    Communications

    Portfolio-driven. Interdisciplinary. Project-based. The ONLY graduate program to teach branding and integrated communications in an integrated way. It’s a laboratory. Think tank. Professional training ground. Curious?

    Apply Here BIC Blog
  • POSTED ON 11/01/2019

    Gold Pencil Winner for Young Ones 2016: Effigies for Equality

    Team Members: Megan Fullagar, Ben Kent, Marta Mugica Tellria, Karina Ramos Salce, Liana Pantzari
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  • POSTED ON 09/30/2019

    Student Identity Guidelines

    Brand identity guidelines of selected BIC students from the Classes of 2016 to 2020
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  • POSTED ON 05/31/2016

    UMG Branding Campaign: Team Kaleidoscope

    BICsters in the 2016 Corporate Capstone partnered with Universal Music Group (UMG) on the assignment of a lifetime: Design a campaign model to launch an emerging artist that would appeal to a youthful market segment without the appearance of over-commercialization.
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  • POSTED ON 11/01/2019

    PR Council’s First Place Winner: Student Innovation Challenge

    "Not Just a Box" by Kacy Charles and Sean Feol-Baugh
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  • POSTED ON 07/28/2019

    Silver Pencil Winner for Young Ones 2019: The Crisis Collection

    Team Members: Roxie Xie, Jose Fresan, Lorenzo Lasagna, Melissa Orr
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  • POSTED ON 05/15/2019

    2019 Young Ones Pitch Finalist: Can't Stop Fabulous

    BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the 2019 Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. It was an amazing ride characterized by tremendous hard work.
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  • POSTED ON 05/16/2019

    Ahhhlmande. Savor yours.

    The final capstone project for the BIC class of 2019. BICsters formed four teams to pitch to corporate client Diageo.
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  • POSTED ON 03/30/2018

    Benny's Bookstore

    Once the CCNY bookstore went virtual, the college needed to create a space to sell spirit merchandise that would speak to its brand value and heritage. Enter a team of BICsters who created a comprehensive brand identity campaign as well as a promotional launch around campus.
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  • POSTED ON 05/30/2017

    Heineken Branding Campaign: Team POLARIS

    The final capstone project for the BIC class of 2017. BICsters formed four teams to pitch CSR campaigns to Heineken USA. Among its many corporate social responsibility efforts, HUSA seeks to create communities of Responsible Citizens by encouraging and rewarding them to make better decisions by focusing on moderate consumption of its brands and knowing how to choose between drinking or driving.
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  • POSTED ON 07/28/2019

    2019 ADC Bronze Cube + Young Ones Merit: Be the Canvas

    Team members: Yimin Wu, Kenneth Medina, John Holliday-Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet
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stuff we do

portraits in curiosity

  • Chris Villanueva

    “As a child, I had a very vivid imagination. The world of make-believe was where I belonged. To this day, I still feel very connected to that childhood joy of creating.”
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  • Amber Jackson

    “Graduate school is about evolution. It is about evolving my view of the world including the major shifts in business, society and culture to determine how it relates to the advertising industry and then correlate it to my work.”
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  • Vera Golikova Keiter

    “I happened to be from the cultural capital of Russia: St. Petersburg. That may be why we started to learn about traditions of different countries at such a young age, and why I became passionate about discovering new places, new cultures and an understanding of what was happening all around the world.”
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  • Edmund Balogun

    “Storytelling… amplifies experiences. The core of communications is empathy, we shouldn’t forget that.”
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  • Rebecca Rivera

    "I take pride in being a change agent..."
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  • Marika Bailey

    "I was supposed to be a doctor. A cardio-thoracic surgeon, to be precise. "
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  • Ken Sheldon

    "Buy me Chipotle and I'll be your best friend."
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  • Maxime Menant

    A planner’s love song to creatives: "Do you want to build a campaign? Come on let’s go and play. I never see you anymore. Come out the door. It's like you've gone away...We used to be best buddies. And now we're not. Do you want to build a campaign?"
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  • Javier Garcia

    “Fortunately, my lifelong curiosity coupled with my perfectionist tendencies have manifested in the form of endless enthusiasm, seeing everything as a puzzle waiting to be solved.”
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  • Nehal Mahmoud

    "BIC was a step in my extraordinary journey.”
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  • POSTED ON 05/11/2022

    GroupM of North America CEO and BIC Board Member Kirk McDonald: The Best Lecture You’ll Never Hear

    BICsters in Michael Farmer’s Internal Management class were treated to an intimate session with CEO of GroupM North America and BIC Board Member, Kirk McDonald…
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  • POSTED ON 04/07/2022

    BIG 6 Media Industry Leaders Partner To Fund BIC’s New Media Impact Compact

    This unprecedented alliance among the big six media agencies, along with the non-profit organization We All Rise Together, aims to change the face of talent and create a marketing communications industry that's more diverse, inclusive, dynamic, innovative, and culturally significant…
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  • POSTED ON 04/05/2022

    The BIC PiP Welcomes Recruiters Back to Campus to Meet 22 from ‘22

    Each Spring, our annual recruiting event, the BIC PiP, showcases the talents of soon-to-be graduates who present their Portfolios-in-Progress to a roomful of industry recruiters, talent seekers, and career catalysts…
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  • POSTED ON 03/03/2022

    Creating the Future of Banking with Wells Fargo >> BIC 2022 Corporate Capstone

    After partnering with the CUNY School of Medicine last Fall for the Non-Profit Capstone, BICsters have a new opportunity to define the future of banking for Wells Fargo, this year’s corporate capstone client…
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  • POSTED ON 12/22/2021

    Pitch Like You Mean It >> Fall 2021 Capstone On Behalf Of The CUNY School of Medicine

    On December 16, 2021, the BIC Class of 2022 pitched their final integrated marketing campaigns to the Non-Profit Capstone Client The CUNY School of Medicine…
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  • POSTED ON 12/14/2021

    The Famous BIC Brand Identity Guidelines Are Back

    The famous BIC Identity Guidelines are back for Fall 2021...
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  • POSTED ON 12/15/2021

    BIC’s New Media Track At CCNY Inspires New Generation Of Communications Leaders

    BIC is excited to add a Media track to our Master of Professional Studies (MPS) curriculum for Fall 2022 admission...
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  • POSTED ON 10/12/2021

    Changing The Face of Healthcare: BIC Partners with CUNY School of Medicine for The Fall 2021 Capstone

    The BIC Class of 2022 will be developing Integrated Marketing Communications Campaigns on behalf of The CUNY School of Medicine....
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  • POSTED ON 09/23/2021

    GroupM CEO Kirk McDonald Joins BIC Advisory Board

    New BIC Board Member and GroupM CEO Kirk McDonald helps ignite BIC’s new Media Track.
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  • POSTED ON 09/21/2021

    Ready to Change the World: BIC Welcomes The Class of 2023

    On August 24th, BIC welcomed the Class of 2023 to campus for the BIC orientation…
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the latest from BIC

what’s coming up

Curious?

contact us

Nancy R. Tag Professor and BIC Program Director

Marlene Leo BIC Program Manager

Shepard Hall, Room S102
138th & Convent
New York, NY 10031

P: 212.650.7021/6562
e: bic@ccny.cuny.edu
THE CITY COLLEGE OF NEW YORK 160 Convent Avenue - New York, NY 10031
P: 212.650.7000

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