• BIC | Branding + Integrated Communications

    "The constant happiness is curiosity"

    -- Alice Munro

    NEW Media Track launching Fall 2022

  • Smashing Silos Since 2013...

    BIC graduates INTEGRATED PEOPLE for an INTEGRATED WORLD.


    Insightful Copywriters. Nimble Strategists. Business-Minded Art Directors. Integrated PR Pros. Data-Driven Storytellers. Human-Centric Brand Managers.

    Master UP at BIC where students aren't just multi-talented, multi-cultural, and cross-disciplinary, many are working professionals (ask your boss about getting reimbursed for tuition). PLUS, it's an unsurpassed value: a BIC MASTER's degree in New York City is just $30,000 in-state --around $39,000 for non-residents.

  • The Master's in BIC @ The City College of New York.

    Branding
    + Integrated
    Communications

    Portfolio-driven. Interdisciplinary. Project-based. The ONLY graduate program to teach branding and integrated communications in an integrated way. It’s a laboratory. Think tank. Professional training ground. Curious?

    Apply Here BIC Blog
  • POSTED ON 11/01/2019

    Gold Pencil Winner for Young Ones 2016: Effigies for Equality

    Team Members: Megan Fullagar, Ben Kent, Marta Mugica Tellria, Karina Ramos Salce, Liana Pantzari
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  • POSTED ON 09/30/2019

    Student Identity Guidelines

    Brand identity guidelines of selected BIC students from the Classes of 2016 to 2020
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  • POSTED ON 05/31/2016

    UMG Branding Campaign: Team Kaleidoscope

    BICsters in the 2016 Corporate Capstone partnered with Universal Music Group (UMG) on the assignment of a lifetime: Design a campaign model to launch an emerging artist that would appeal to a youthful market segment without the appearance of over-commercialization.
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  • POSTED ON 11/01/2019

    PR Council’s First Place Winner: Student Innovation Challenge

    "Not Just a Box" by Kacy Charles and Sean Feol-Baugh
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  • POSTED ON 07/28/2019

    Silver Pencil Winner for Young Ones 2019: The Crisis Collection

    Team Members: Roxie Xie, Jose Fresan, Lorenzo Lasagna, Melissa Orr
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  • POSTED ON 05/15/2019

    2019 Young Ones Pitch Finalist: Can't Stop Fabulous

    BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the 2019 Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. It was an amazing ride characterized by tremendous hard work.
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  • POSTED ON 05/16/2019

    Ahhhlmande. Savor yours.

    The final capstone project for the BIC class of 2019. BICsters formed four teams to pitch to corporate client Diageo.
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  • POSTED ON 03/30/2018

    Benny's Bookstore

    Once the CCNY bookstore went virtual, the college needed to create a space to sell spirit merchandise that would speak to its brand value and heritage. Enter a team of BICsters who created a comprehensive brand identity campaign as well as a promotional launch around campus.
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  • POSTED ON 05/30/2017

    Heineken Branding Campaign: Team POLARIS

    The final capstone project for the BIC class of 2017. BICsters formed four teams to pitch CSR campaigns to Heineken USA. Among its many corporate social responsibility efforts, HUSA seeks to create communities of Responsible Citizens by encouraging and rewarding them to make better decisions by focusing on moderate consumption of its brands and knowing how to choose between drinking or driving.
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  • POSTED ON 07/28/2019

    2019 ADC Bronze Cube + Young Ones Merit: Be the Canvas

    Team members: Yimin Wu, Kenneth Medina, John Holliday-Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet
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stuff we do

portraits in curiosity

  • Chris Villanueva

    “As a child, I had a very vivid imagination. The world of make-believe was where I belonged. To this day, I still feel very connected to that childhood joy of creating.”
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  • Amber Jackson

    “Graduate school is about evolution. It is about evolving my view of the world including the major shifts in business, society and culture to determine how it relates to the advertising industry and then correlate it to my work.”
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  • Vera Golikova Keiter

    “I happened to be from the cultural capital of Russia: St. Petersburg. That may be why we started to learn about traditions of different countries at such a young age, and why I became passionate about discovering new places, new cultures and an understanding of what was happening all around the world.”
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  • Edmund Balogun

    “Storytelling… amplifies experiences. The core of communications is empathy, we shouldn’t forget that.”
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  • Rebecca Rivera

    "I take pride in being a change agent..."
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  • Marika Bailey

    "I was supposed to be a doctor. A cardio-thoracic surgeon, to be precise. "
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  • Ken Sheldon

    "Buy me Chipotle and I'll be your best friend."
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  • Maxime Menant

    A planner’s love song to creatives: "Do you want to build a campaign? Come on let’s go and play. I never see you anymore. Come out the door. It's like you've gone away...We used to be best buddies. And now we're not. Do you want to build a campaign?"
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  • Javier Garcia

    “Fortunately, my lifelong curiosity coupled with my perfectionist tendencies have manifested in the form of endless enthusiasm, seeing everything as a puzzle waiting to be solved.”
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  • Nehal Mahmoud

    "BIC was a step in my extraordinary journey.”
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  • POSTED ON 10/12/2021

    Changing The Face of Healthcare: BIC Partners with CUNY School of Medicine for The Fall 2021 Capstone

    The BIC Class of 2022 will be developing Integrated Marketing Communications Campaigns on behalf of The CUNY School of Medicine....
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  • POSTED ON 09/23/2021

    GroupM CEO Kirk McDonald Joins BIC Advisory Board

    New BIC Board Member and GroupM CEO Kirk McDonald helps ignite BIC’s new Media Track.
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  • POSTED ON 09/21/2021

    Ready to Change the World: BIC Welcomes The Class of 2023

    On August 24th, BIC welcomed the Class of 2023 to campus for the BIC orientation…
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  • POSTED ON 09/07/2021

    Rebecca Rivera BIC ‘19 is First Pick to be BIC Alumni Board Member

    BIC announces a new BIC Board position that invites a graduate of the BIC Program to serve a two-year term with a focus on alumni relations and student recruitment...
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  • POSTED ON 09/07/2021

    Summer Roundup >> BICsters Rising

    Bravo, BICsters! Keep doing what you’re doing and making BIC proud...
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  • POSTED ON 06/03/2021

    The BIC Class of 2021: Agile. Sharp. Dynamic.

    With 30 students from all across the globe, including Guyana, Mexico, Norway, China, India, Brazil, Peru, Ecuador, Turkey, and Korea as well as exotic places such as Brooklyn and Hamilton Heights, the BIC Class of 2021 graduated more prepared to transform the industry than they had ever imagined.
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  • POSTED ON 06/10/2021

    Coming In Hot: Castro Desroches BIC '16 Clinches Award After Award for His Campaign "You Love Me"

    BIC is super proud, but not surprised to see Creative Director Castro Desroches BIC '16 win award after award in Translation’s latest campaign “You Love Me” for Beats by Dre. The campaign, which was directed by Melina Matsoukas(Queen & Slim) and written by Lena Waithe with music by Solange Knowles, celebrates Black resilience and explores the question of how the "world loves the culture and everything that is yielded from Black creation, but they don't love the humanity."
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  • POSTED ON 06/03/2021

    “You love Black culture, but do you love me?” >> The BIC Interview with Castro Desroches '16

    As a student in the BIC Class of 2016, Castro Desroches was already pushing boundaries in the creative space. Now Creative Director at Translation, Castro's latest campaign, “You Love Me” for Beats by Dre, is a tour de force of storytelling with profound cultural significance. A few months ago, BIC sat down with Castro to talk about “You Love Me” as well as his new "side gig" as a BIC professor this Spring and any advice for aspiring creatives.
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  • POSTED ON 06/03/2021

    BICsters Impress Talent Seekers at the Virtual BIC PiP 2021

    Each Spring, our annual recruiting event, the BIC PiP, showcases the talents of soon-to-be graduates who present their Portfolios-in-Progress to a roomful of industry recruiters, talent seekers, and career catalysts. BICsters in the Management/Planning, Public Relations, and Creative Tracks use the PiP to not only expose their thinking to recruiters, but use the feedback to elevate their portfolios for BIC's Portfolio Thesis Defense in June.
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  • POSTED ON 02/11/2021

    Behind the Scenes with Creative Team Vera Keiter BIC ’15 & Delilah Kim

    On January 12th, 2021, one of our favorite creative teams, Vera Keiter BIC ’15 and Delilah Kim, hit the BIC grid for "How Creativity WORKS"...
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the latest from BIC

what’s coming up

Curious?

contact us

Nancy R. Tag Professor and BIC Program Director

Marlene Leo BIC Program Manager

Shepard Hall, Room S102
138th & Convent
New York, NY 10031

P: 212.650.7021/6562
e: bic@ccny.cuny.edu
THE CITY COLLEGE OF NEW YORK 160 Convent Avenue - New York, NY 10031
P: 212.650.7000

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