• BIC | Branding + Integrated Communications

    "The constant happiness is curiosity"

    BIC Open House 3-16 RSVP https://bit.ly/3ZT7reQ Applications DUE APRIL 1st

  • Smashing Silos Since 2013...

    BIC graduates INTEGRATED PEOPLE for an INTEGRATED WORLD.


    Insightful Copywriters. Nimble Strategists. Business-Minded Art Directors. Integrated PR Pros. Data-Driven Storytellers. Human-Centric Brand Managers.

    Master UP at BIC where students aren't just multi-talented, multi-cultural, and cross-disciplinary, many are working professionals (ask your boss about getting reimbursed for tuition). PLUS, it's an unsurpassed value: a BIC MASTER's degree in New York City is just $30,000 in-state --around $39,000 for non-residents.

  • The Master's in BIC @ The City College of New York.

    Branding
    + Integrated
    Communications

    Portfolio-driven. Interdisciplinary. Project-based. The ONLY graduate program to teach branding and integrated communications in an integrated way. It’s a laboratory. Think tank. Professional training ground. Curious?

    Apply Here BIC Blog

enter
curious

  • 4 Kansas Jayhawks
  • 6 Continents
  • 7 Political Scientists
  • 4 Ivy Leaguers
  • 41 BFAs
  • 4 Italians
  • 3 Virginians
  • 5 Turks
  • 4 Norwegians
  • 3 Valedictorians
  • One Eritrean
  • 25 BBAs
  • 3 Go Orange!
  • One Minnesotan
  • 45+ Countries
  • 8 City Tech Grads
  • 2 Electrical Engineers
  • 12 Psych Majors
  • 23 Communication/Graphic Designers
  • 26 SUNY Grads
  • 3 Industrial Designers
  • 100% NYers (at heart)
  • 16 English Majors
  • 5 Economists
  • 2 Social Workers
  • 6 ONE Show Pencils
  • 10 MAIP Scholars
  • 5 ONE Show Merit Winners
  • One Colin Powell Fellowship
  • 8 One Show Client Pitch Finalists
  • One Young Glory Silver
  • $25,000 Zahn Innovation Winner
  • 5 ADCOLOR Futures Honorees
  • Two ADC Cubes
  • 29 LAGRANT Foundation Scholarships
  • One Zahn Audience Choice Winner
  • NYTimes T-Brand Studio Insights Analyst
  • Apple Brand Manager
  • Droga5 Art Director
  • BerlinRosen Account Manager
  • 360i Account Supervisor
  • Data Analyst at Edelman
  • American Girl Digital Marketing Strategist
  • Burson Cohn & Wolfe Research Associate
  • NAACP Digital Media Manager
  • Content Manager at Women’s Wear Daily (WWD)
  • TBWA\Chiat\DayNY Copywriter
  • VaynerMedia Senior Art Director
  • Storytelling & Insights Manager at NBCUniversal
  • Ogilvy Account Planner
  • DDB Creative Supervisor
  • Digital Marketing Manager at Hunter
  • Events Manager at Samsung
  • mcgarrybowen Account Supervisor
  • BBDO Copywriter
  • Vox Media Account Manager
  • Google Brand Manager
  • Fenton Account Supervisor
  • VMLY&R Senior Project Manager
  • Strategic Planning Manager at TBWA/Raad
  • Head of Insights at Verizon
  • IBM Creative Director
  • Unilever Studio Account Exec
  • American Express Digital Manager
  • Senior CW at Facebook
  • Strategist at TikTok
  • Amazon Brand Specialist
  • Senior Strategist at Droga5

leave
curious (with credentials)

  • POSTED ON 11/01/2019

    Gold Pencil Winner for Young Ones 2016: Effigies for Equality

    Team Members: Megan Fullagar, Ben Kent, Marta Mugica Tellria, Karina Ramos Salce, Liana Pantzari
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  • POSTED ON 09/30/2019

    Student Identity Guidelines

    Brand identity guidelines of selected BIC students from the Classes of 2016 to 2020
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  • POSTED ON 05/31/2016

    UMG Branding Campaign: Team Kaleidoscope

    BICsters in the 2016 Corporate Capstone partnered with Universal Music Group (UMG) on the assignment of a lifetime: Design a campaign model to launch an emerging artist that would appeal to a youthful market segment without the appearance of over-commercialization.
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  • POSTED ON 11/01/2019

    PR Council’s First Place Winner: Student Innovation Challenge

    "Not Just a Box" by Kacy Charles and Sean Feol-Baugh
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  • POSTED ON 07/28/2019

    Silver Pencil Winner for Young Ones 2019: The Crisis Collection

    Team Members: Roxie Xie, Jose Fresan, Lorenzo Lasagna, Melissa Orr
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  • POSTED ON 05/15/2019

    2019 Young Ones Pitch Finalist: Can't Stop Fabulous

    BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the 2019 Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. It was an amazing ride characterized by tremendous hard work.
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  • POSTED ON 05/16/2019

    Ahhhlmande. Savor yours.

    The final capstone project for the BIC class of 2019. BICsters formed four teams to pitch to corporate client Diageo.
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  • POSTED ON 03/30/2018

    Benny's Bookstore

    Once the CCNY bookstore went virtual, the college needed to create a space to sell spirit merchandise that would speak to its brand value and heritage. Enter a team of BICsters who created a comprehensive brand identity campaign as well as a promotional launch around campus.
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  • POSTED ON 05/30/2017

    Heineken Branding Campaign: Team POLARIS

    The final capstone project for the BIC class of 2017. BICsters formed four teams to pitch CSR campaigns to Heineken USA. Among its many corporate social responsibility efforts, HUSA seeks to create communities of Responsible Citizens by encouraging and rewarding them to make better decisions by focusing on moderate consumption of its brands and knowing how to choose between drinking or driving.
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  • POSTED ON 07/28/2019

    2019 ADC Bronze Cube + Young Ones Merit: Be the Canvas

    Team members: Yimin Wu, Kenneth Medina, John Holliday-Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet
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stuff we do

portraits in curiosity

  • Chris Villanueva

    “As a child, I had a very vivid imagination. The world of make-believe was where I belonged. To this day, I still feel very connected to that childhood joy of creating.”
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  • Amber Jackson

    “Graduate school is about evolution. It is about evolving my view of the world including the major shifts in business, society and culture to determine how it relates to the advertising industry and then correlate it to my work.”
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  • Vera Golikova Keiter

    “I happened to be from the cultural capital of Russia: St. Petersburg. That may be why we started to learn about traditions of different countries at such a young age, and why I became passionate about discovering new places, new cultures and an understanding of what was happening all around the world.”
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  • Edmund Balogun

    “Storytelling… amplifies experiences. The core of communications is empathy, we shouldn’t forget that.”
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  • Rebecca Rivera

    "I take pride in being a change agent..."
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  • Marika Bailey

    "I was supposed to be a doctor. A cardio-thoracic surgeon, to be precise. "
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  • Ken Sheldon

    "Buy me Chipotle and I'll be your best friend."
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  • Maxime Menant

    A planner’s love song to creatives: "Do you want to build a campaign? Come on let’s go and play. I never see you anymore. Come out the door. It's like you've gone away...We used to be best buddies. And now we're not. Do you want to build a campaign?"
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  • Javier Garcia

    “Fortunately, my lifelong curiosity coupled with my perfectionist tendencies have manifested in the form of endless enthusiasm, seeing everything as a puzzle waiting to be solved.”
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  • Nehal Mahmoud

    "BIC was a step in my extraordinary journey.”
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the latest from BIC

what’s coming up

  • International Student Info Session

    Meet BIC Program Director Nancy Tag, Head of Graduate Admissions Pauline Pabon, Director of International Student Service Maribel Morua, and BIC Alum Andy Kwan in this info sessions just for international admissions candidates.
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  • First Day of Spring 2023 Classes

    The Spring 2023 Semester begins on Wednesday, January 25th.
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  • Competition Ready

    Taught by VMLY&R Chief Experience Design Officer Craig Elimeliah, this course will satisfy the strategic and creative expectations of The ONE Club’s College Competition by delivering high-level -- and possibly award winning -- material.
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  • Harlem Showcase 2032

    Join us in Shepard Hall S250 at 10AM to 2PM to see community-driven presentations, including from BIC's Fall '22 non-profit capstone.
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  • BIC Faculty Lunch

    For BIC Faculty and Staff only
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  • Audio Intelligence Summit

    SECOND floor 849 6th Ave, New York, NY 10001 The Audio Intelligence Summit will be held in-person at SECOND Floor, one of the premiere corporate event venues in NYC.
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  • The George Lois Memorial in The Great Hall

    George was not only an Advertising Hall of Famer and Cultural Icon, but was on BIC's inaugural Board of Advisors. Many of you had the chance to meet him at BIC's Mix+Mentor and on-campus events where he loved to give "Damn Good Advice (for People with Talent)." Please come pay tribute to his life by joining us at this celebration that will include a display of the George Lois Archives @CCNY.
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  • BIC Spring Open House

    Join us at 5PM in Shepard Hall for an evening to satisfy your curiosity about the BIC Master's Program.
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  • How PR Works virtual info session

    For prospective BIC applicants
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  • Portfolio-in-Progress Recruiting Event

    For invited guests and BIC students only
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Curious?

contact us

Nancy R. Tag Professor and BIC Program Director

Marlene Leo BIC Program Manager

Shepard Hall, Room S102
138th & Convent
New York, NY 10031

P: 212.650.7021/6562
e: bic@ccny.cuny.edu
THE CITY COLLEGE OF NEW YORK 160 Convent Avenue - New York, NY 10031
P: 212.650.7000

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