At the Helm
Michael Doody, BIC Program Director
As founder of The [blank] Project, a brand strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems, Michael thinks strategically, builds bridges, and forms coalitions.
He’s worked at JWT, Publics, as well as Kirshenbaum Bond + Partners where he was co-head of the brand strategy department. Michael has worked with over one hundred brands, interviewed thousands of people and uncovered a few insights he’s pretty proud of too. He has won awards for creativity, effectiveness, planning and research.
Michael has lectured at the University of Colorado, Columbia University, NYU and SCAD. His work for Foster Adoption has been used to teach others at the Columbia School of Business as well as in a few textbooks. In addition to his BIC role as Executive-in-Residence for SoGo, Michael has been a BIC portfolio judge, taught B3002 Consumer Behavior & Persuasion, and serves on the BIC Board.
Gerardo Blumenkrantz, MCA Department Chair, SOGO Creative Advisor
Founding BIC faculty and CCNY Associate Professor Gerardo Blumenkrantz has anchored many BIC research projects. As a Principal Investigator on a $750,000 NIH grant, Gerardo worked with Memorial Sloan Kettering and the Mexican Consulate here in New York City to help increase HPV vaccination rates. As part of the inaugural cohort for CCNY's Campus Engagement Network (CEN), an initiative funded by the Moxie Foundation to develop new approaches to teaching, research and advocacy missions, Gerardo joined forces with Professor Zhigang Zhu of The Grove School's Computer Science to create a multi-departmental senior design course for undergraduate seniors that incorporates BIC know-how.
As founder of The [blank] Project, a brand strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems, Michael thinks strategically, builds bridges, and forms coalitions.
He’s worked at JWT, Publics, as well as Kirshenbaum Bond + Partners where he was co-head of the brand strategy department. Michael has worked with over one hundred brands, interviewed thousands of people and uncovered a few insights he’s pretty proud of too. He has won awards for creativity, effectiveness, planning and research.
Michael has lectured at the University of Colorado, Columbia University, NYU and SCAD. His work for Foster Adoption has been used to teach others at the Columbia School of Business as well as in a few textbooks. In addition to his BIC role as Executive-in-Residence for SoGo, Michael has been a BIC portfolio judge, taught B3002 Consumer Behavior & Persuasion, and serves on the BIC Board.
Gerardo Blumenkrantz, MCA Department Chair, SOGO Creative Advisor
Founding BIC faculty and CCNY Associate Professor Gerardo Blumenkrantz has anchored many BIC research projects. As a Principal Investigator on a $750,000 NIH grant, Gerardo worked with Memorial Sloan Kettering and the Mexican Consulate here in New York City to help increase HPV vaccination rates. As part of the inaugural cohort for CCNY's Campus Engagement Network (CEN), an initiative funded by the Moxie Foundation to develop new approaches to teaching, research and advocacy missions, Gerardo joined forces with Professor Zhigang Zhu of The Grove School's Computer Science to create a multi-departmental senior design course for undergraduate seniors that incorporates BIC know-how.
Gerardo continues to work as an independent creative director and consultant. In 2013, he was art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that was a finalist in the London International Awards (LIA). He has won numerous other awards including the Clio, ADDY and Effie. His work has been featured in Communication Arts and among Ad Age’s Best. A few years ago, Gerardo won the prestigious Maurice Sendak Fellowship for Creative Storytellers.
