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Hosted by the ARF Creative Council, this immersive session will be facilitated by improvisational specialists/writers/comedians Kat Barker and Andy Eninger. Their expertise in strategic storytelling, creative collaboration, and in helping brands articulate insights will fuel an innovative session that will address three key issues identified in the white paper – trust, language, and workflow.

Attendees will be led through a series of interactive exercises that will demonstrate how to effectively deliver impactful insights, particularly on advertising creative. Participants will discover new and effective ways to articulate, communicate, and translate key insights to different audiences.

Join the ARF, Kat, and Andy at this collaborative event to gain hands-on guidance on how to put the white paper recommendations into practice. Find the most meaningful ways to communicate breakthrough research that will drive the best creative work! https://bit.ly/2PpxtEO

Location: VMLY&R New York, 3 Columbus Circle (Broadway btw 57th & 58th), 18th FL Town Hall, New York, NY 10019