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B8502 Competition Ready Special Topic

Nothing elevates your game like entering a high-level competition. This intensive course will leverage the annual Young Ones College Competition from The ONE Club, one of the most acclaimed advertising, interactive and design student competitions in the world, dating back to 1986. Winners of the competition are not only awarded Gold, Silver and Bronze Pencils at the annual One Show Young Ones Education Festival ceremony, but finalists are published in the One Show Annual as well as online in the Young Ones Awards Archive. This course provides structure and support for the intense creative development process while offering instruction on how to translate the client brief into award-winning campaigns.
GIAN CARLO LANFRANCO
CO-FOUNDER & CCCO L&C NYC
 
Gian Carlo Lanfranco spent the last 17 years of his career as a creative director of some of the most prestigious advertising agencies in the world including McCann New York, Havas New York, Fred & Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore creating award-winning campaigns for iconic brands like American Express, Chevrolet, Mini/BMW, Orangina, P&G and Coca Cola.
 
Born in Lima-Peru, he is considered one of the most influential South American Creative Directors in the world. Together with his longtime creative partner Rolando, he founded L&C New York late in 2019, gaining early success and winning multiple awards at The One Show, Clio, Cannes Lions and London International.Positioning L&C as one of the hottest creative independent agencies in North America. Ranked by The One Show 2021 as Top 10 Independent Agency in North America and Forbes Creative Agency to watch in 2020.
 
Gian is one of the few South American natives to serve as Jury and speaker at Cannes Lions, The One Show and The Andy Awards. He published his first book in 2016 If Someone ever tells you No, a manual to help emerging LATAM talent to turn their limitations into creative fuel. The book became a bestseller in South America. 
 


ROLANDO CORDOVA
CO-FOUNDER & CCO L&C NYC
 
Rolando Cordova spent the last 17 years of his career as a creative director of some of the most prestigious advertising agencies in the world including McCann New York, Havas New York, Fred & Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore. Creating multi awarded campaigns for iconic brands like Mini/BMW, American Express, Chevrolet, Orangina, P&G and Coca Cola. 
 
Born in Lima-Peru, he is considered one of the most influential South American Creative Directors in the world. Together with his longtime creative partner Gian, he founded L&C New York late in 2019, gaining early success and winning multiple awards at The One Show, Clio, Cannes Lions and London International.Positioning L&C as one of the hottest creative independent agencies in North America. Ranked by The One Show 2021 as Top 10 Independent Agency in North America and Forbes Creative Agency to watch in 2020.
 
Rolo, as everyone knows him, published his first book in 2016 If Someone ever tells you No, a manual to help emerging LATAM talent to turn their limitations into creative fuel. The book became a bestseller in South America.  He also served as jury and speaker in multiple advertising festivals including The One Show, New York Festivals, Eurobest, El Dorado Festival and El Ojo de Iberoam√©rica.