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B8513 Brandinghood Special Topic

To familiarize students with social branding as a potential career path, identify the real problems a district may face and create an effective plan to solve it.
An intensive social and cultural branding workshop for all three tracks aimed at developing professional consulting, design skills, and outlining a successful methodology. Based on a design thinking vision, students will have the opportunity to unearth a neighborhood's real needs from its people and their feelings of identity, in order to develop a full iconic branding action plan.