@BIC Lecture Series: "GenZ Influencing: Unfiltered" with Annelise Campbell
Join us as Annelise Campbell, CEO/Founder and DE&I Advocate, presents our Spring @BIC Lecture "GenZ Influencing: Unfiltered" on Wednesday, March 6, 2024 at The City College of New York from 6PM to 7PM in Shepard Hall, Room 104.
Many studies have shown that consumers trust the people they know more than any news source or publication. They trust friends, family - and Influencers. This is especially true for GenZ. In this lecture, Annelise Campbell will explore how to reach young people via influencer marketing and what matters to GenZ the most: authenticity, parity, celebrity - or all three.
Join us as Annelise Campbell, CEO/Founder and DE&I Advocate presents our Spring @BIC Lecture "Genz Influencing: Unfiltered" on Wednesday, March 6, 2024 at The City College of New York from 6PM to 7PM in Shepard Hall, Room 104.
