The City College of New York
> Curious? > Apply Here


Capstone Non-Profit Client Pitch

This course is the BIC curriculum in action -- students collaborate and apply their learning in a real-life situation.
Working in teams as competing, fully functioning “communications firms,” students take this practicum in their final semester to work on a real-life project: an integrated marketing communications campaign for a non-profit organization using an actual client brief and budget. Because the assignments are based on an industry based project, how students achieve their goals will vary from semester to semester. Final work will be produced and act as content for student portfolios required for completion of the program.