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  • Belle Frank

    Chief Strategy Officer VMLY&R Global Health Practice

    Belle Frank is the Chief Strategy Officer VMLY&R Global Health Practice.  She directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model.

    She received a 2007 AWNY, Trailblazing Working Mother of the Year award. She has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.
     
    Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools. She teaches professional development for the City College of New York Media and Communication Arts program.