Hayes Roth is the Principal and Founder of HA Roth Consulting, specializing in strategic positioning, brand development and client/agency relationship building. He is former Chief Marketing Officer at Landor, one of the world’s preeminent branding and design firms, and is senior client officer on numerous projects. With over 35 years of broad-based marketing experience, Hayes has led rebranding programs for Cleveland Clinic, Columbia University, ITT, the NYSE, Panasonic and Royal Caribbean International. More recently, he has directed branding initiatives for Altria, The Council on Foreign Relations, Hartford HealthCare, the United Negro College Fund, Concern Worldwide, City National Bank, and The World Trade Center.

Hayes is a member of the executive mentoring council for Cornell's Johnson School of Business, on the Advisory Committee of the College of Charleston School of Communications, a member of the Wharton School of Business 202 committee and on the Board of Advertising Educational Foundation. 

He frequently lectures at leading business schools across the country and regularly provides industry commentary across the spectrum of professional media.