BIC Class of 2015, Public Relations
Currently: Principal, Audience & Message Research Manager, M+R
Since BIC: Head of Insights, N2O4 at Verizon; Manager, Insights & Storytelling - NBCUniversal; Research Associate, Branding & Insights Group, BCW Global; CCNY Adjunct Professor
Undergrad: University of Alberta, BS in Physical Sciences
Distinctions: 2014 3% Conference Adobe Poster Winner; 2014 Colin Powell Fellowship; 2015 ARF ReThink Conference Speaker; 2015 1st Place CCNY Graduate Symposium
“A successful brand is not only about having an appealing logo or catchy slogan. Today, it revolves around the entire organizational experience, which weaves marketing and communications together. "