The City College of New York
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The Work

BIC is a portfolio-driven program that utilizes project-based learning. This means that all classes include applied projects that could be elevated to portfolio level work. Here are a collection of BIC projects: coursework, capstone projects, as well as portfolio pieces. 

Benny's Bookstore

Once the CCNY bookstore went virtual, the college needed to create a space to sell spirit merchandise that would speak to its brand value and heritage. Enter a team of BICsters who created a comprehensive brand identity campaign as well as a promotional launch around campus.