BIC is a portfolio-driven program that utilizes project-based learning. This means that all classes include applied projects that could be elevated to portfolio level work. Here are a collection of BIC projects: coursework, capstone projects, as well as portfolio pieces.
Heineken Branding Campaign: Team POLARIS
BY
BIC CCNY
Corporate Capstone Team POLARIS: "Welcome to a Post-DUI World"
Team Polaris focused on three key cities where DUI incidents are below the national average. Their "Welcome to a Post-DUI World" celebrated the innovation and choices already being made by city dwellers and then leveraged those smart choices to keep the momentum going in the right direction. The campaign included a competition among the mayors of New York, Houston, and Atlanta as they competed for even lower DUI numbers and increased innovation.
