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The Work

BIC is a portfolio-driven program that utilizes project-based learning. This means that all classes include applied projects that could be elevated to portfolio level work. Here are a collection of BIC projects: coursework, capstone projects, as well as portfolio pieces. 

Heineken Branding Campaign: Team Prizm

BY BIC CCNY
Corporate Capstone Team Prizm: “Zero=Zero"
Prism's campaign "Zero=Zero" made sure there was no ambiguity when people were making the decision to drink or drive -- if you choose to drive, you cannot have ANY drinks. Using traditional media with existing language, the campaign included breakthrough ways of replacing ambiguity with clarity, always ending with "Zero=Zero. Drink or drive. Never both."