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The Work

BIC is a portfolio-driven program that utilizes project-based learning. This means that all classes include applied projects that could be elevated to portfolio level work. Here are a collection of BIC projects: coursework, capstone projects, as well as portfolio pieces. 

Naked Turtle: Show Your Goods

BY BIC CCNY
Corporate Capstone Team Four: Perspecta: “Show Your Goods"
2018's corporate partner was Diageo's Naked Turtle Rum, a brand with social impact in its DNA. Partnering with the Sea Turtle Conservancy, The Naked Turtle donates money to the cause for each bottle of rum purchased. It launched in limited markets in 2013 and came to BIC to solidify brand identity and amplify value through an integrated communications campaign. After weeks of research, strategizing, concepting and executing in interdisciplinary teams that had been together since the Fall semester, BICsters wowed Diageo judges Jason Chebib, Joyce He, and Dorothy deVencia at the client pitch on Thursday, May 17th, 2018.