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Midtown Meets Uptown

At BIC, the boundary between academia and industry is fluid. Collaboration is key. And constant consultation with experts to ensure meaningful learning is a driving force.

Proximity to midtown Manhattan and many major communications corporations allows for students to connect to all levels of professionals. Course projects and a yearly mixer encourages such relationships as soon as the first semester. Our two semester-long practicums partner with a paying client in which students from each track apply their specialization to a collaborative project. Past clients have included Universal Music Group, Univision, Heineken, Diageo, Sandy Hook Promise, the UJA, and Columbia Children’s Hospital.

Many other innovative partnerships have produced interesting curricular opportunities such as the 24-IdeaHack in collaboration with The Ad Council and VMLY&R; the Summer Social Impact Lab with VMLY&R; and the Tech for Non-Techies one-credit intensive that partnered with DECODED where students were able to learn code in a day.  The Media Strategy course has partnered with American Express and Oscar. The Influencer course has partnered with Golin and Mountain Dew.

Professionals show up on campus all the time to participate in course critiques, including pros from the Circle Line, Governors Island, and New York Water Taxi. Agencies reach out to BIC all-year long actively searching for BICsters to fill internships and job opps.