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  • Benny Thomas

    BIC Faculty and Global Planning Lead at Meta

    Benny Thomas is responsible for B2B creative marketing strategy across the Meta family of apps. Over the last 30 years, he has worked all over the world to run research, build integrated global marketing campaigns and help brands grow through creativity. Benny led creative and strategy at some of the world’s leading agencies, in Asia and the US, including TBWA\Chiat\Day, Crispin Porter+Bogusky, Young & Rubicam and Lowe Lintas on brands such as Best Buy, Infiniti, Netflix, Bacardi, Sony, Unilever and Microsoft. He has won creative and strategy awards at Cannes, the 4As StratFest and the Effies, for his work on Paypal, LG, Pedigree and Charles Schwab. He has spoken and taught at academic and industry venues and contributed to industry publications.

    Benny is passionate about bringing a cultural vision to business strategy, mentoring the next generation of thinkers and stirring up creative ideas. He is proud to hail from the state of Kerala, the most literate corner of India and is constantly trying to live up to those standards.

     “Art is not what you see but what you make others see”- Edgar Degas