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  • Natalie Alcide

    BIC Faculty and Senior Art Director at TBWA\Chiat\Day

    Natalie is currently a Senior Art Director at TBWA\Chiat\Day. In 2021, she was recognized as an ADCOLOR Future for her commitment to advancing DE&I initiatives through storytelling. Her work has been featured in Adweek, AIGA, and We Are Next.

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  • Marina Beldi

    BIC Faculty and SVP Creative Director at McCann Worldgroup

    Marina Beldi is an Italian/Brazilian award-winning SVP Creative Director at McCann Worldgroup. Raised in an entrepreneurial family, which lead her to be a stock investor at age 11 years old but she decided to experience different cultures and left home before turning 15.

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  • Donna Dei-Baning

    BIC Faculty and Audience & Insights Director at dentsu

    Donna Dei-Baning is the Associate Director of Insights at Carat where she is responsible for identifying and understanding the individuals most critical to clients’ business goals. She brings the voice of the consumer to all client work and ensures that there is an emotional connection throughout the media planning process through to execution.

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  • Castro Desroches

    BIC Faculty and Creative Director at Translation

    Castro was born and raised in New York. Most first-generation Haitians born in the U.S. traditionally have parents who inflict a great deal of pain upon them in molding them into doctors, lawyers or anything else they perceive as practical. Thankfully, Castro’s parents didn’t take that path, and by chance he still turned out great.

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  • Michael Doody

    BIC Program Director

    Michael is the founder of The [blank] Project; a strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems.

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  • Craig Elimeliah

    BIC Faculty and Chief Experience Design Officer at VMLY&R

    Currently Chief Experience Design Officer at VMLY&R, Craig Elimeliah is an award-winning creative leader with 18 years of experience designing and architecting innovative solutions for real world problems, attacking those problems with diverse, cross functional teams and innovative ideas. He applies new ways of connecting brands across the entire customer continuum resulting in differentiated experiences that reinvent categories, are deeply rooted in culture, and challenge the status quo. Clients include Amazon to Google, T-Mobile to Motorola, Pfizer to Clorox, the United Nations to Legoland.

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  • Michael Farmer

    BIC Faculty and Chairman/CEO of Farmer & Company

    Michael Farmer is the chairman and CEO of Farmer & Company. Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.

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  • Edward Ford

    BIC Faculty and Senior Director of Client Engagement at Medidata

    Edward uses his experience in communications, marketing, social media and online community management to help brands innovate, delight customers and positively impact the world. He’s comfortable with ambiguity and builds teams that deliver unique experiences for customers, partners and employees to drive business outcomes.

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  • Javier Garcia

    BIC Faculty, CCNY Faculty

    Javier Garcia (BIC ‘15) is someone who believes in the importance of commitment, growth, and making a positive impact in the industry through academia.

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  • Amy Gomez, PH.D

    BIC Faculty, SVP, Diversity Strategy at Klick Health

    Amy is a talented strategist, client partner and cross-cultural communications specialist with 20+ years’ experience helping Fortune 500 clients communicate effectively with diverse consumers. She has led integrated Hispanic, African American and LGBT marketing initiatives (digital, mobile, print, content marketing, PR and experiential) for clients including Pfizer, Citibank, Amtrak and HBO.

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  • Gabrielle Gozo

    BIC Staff and Designer/Screenwriter

    Gabrielle Gozo is a graphic designer, writer, and filmmaker whose creative career has taken her from NYC to London, to Los Angeles, and back.

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  • Aste Gutiérrez

    BIC Faculty and ECD at Ogilvy

    Aste Gutiérrez is a multiple Grand Prix winning ECD/CD/Writer, who’s worked in iconic agencies like Droga5, 72&Sunny, BBH, and TBWA\Chiat\Day, leading brands like Nike, Coke, IBM, Meta, Nissan and more. Helping young talent in any way is the best part of his job.

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  • Jane Lacher

    BIC Faculty and Head of Growth at GroupM

    Jane is a futurist and strategist. Jane brings extensive agency experience in establishing brands, delivering integrated marketing communication and creating customer value. Jane Lacher is a business strategist with a diverse marketing, insight and planning background. Jane has worked in trends, strategy, digital transformation, creative, research and media roles on behalf of start-ups to Fortune 500 clients such as Chase, Georgia Pacific, Oracle, Kraft Foods, Verizon, 2U, General Mills and UBS.

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  • Cara Lewis

    BIC Faculty and Chief Investment Officer at dentsu international

    Cara Lewis is currently the Chief Investment Officer at dentsu international, a global marketing communications company with offices in over 145 countries.

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  • Scott Lachut

    BIC Faculty and Partner and President of Research & Strategy at PSFK

    For over 12 years, Scott has helped build PSFK's trends and innovation consultancy to continually provide insights that help world-class brands like Apple, BMW, Samsung, Target, American Express, Intel, and NBC evolve their businesses. PSFK helps brands, retailers, and their partners identify and leverage innovation opportunities through a mix of trends reports, immersive events, insight-rich newsletters, custom services, and on-demand research.

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  • Jessica Lomasson

    BIC Faculty and Associate Creative Director at Deutsch

    For nearly a decade Jess has been a copywriter by day, and well...a copywriter by night most of the time too—presently as an Associate Creative Director at Deutsch.

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  • Sam McNerney

    BIC Faculty and Co-Founder, McNerney Insights & Marketing

    Co-Founder of McNerney Insights & Marketing, a research consultancy that serves growing e-commerce brands, Sam has sold research solutions to global brands including P&G, Walmart, and Citibank and has been published in Scientific American, The Washington Post, and Psychology Today.

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  • Rodes M. Ponzer

    BIC Faculty and CMO Crowd Street

    Rodes M. Ponzer is the founder and President of Rodes Advisory, LLC and CMO of Crowd Street. Rodes specializes in strategic brand development and marketplace growth opportunities for start-ups, private equity firms and international companies looking to expand into North America. Previously, he was Global Brand Leader for TBWA\Chiat\Day New York.

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  • Hernando Ruiz-Jimenez

    BIC Faculty and Chief Marketing Officer for NewYork-Presbyterian

    Hernando Ruiz-Jimenez is the Chief Marketing Officer for New York-Presbyterian, responsible for the development and implementation of the Hospital’s consumer and physician marketing strategies focused on digital transformation.

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  • Isabella Santana

    BIC Faculty and Manager, Integrated Media at OMG

    As the "Delve Media Strategist" and BIC alumna, Bella has a passion for exploring new media territories. Her experience includes brands like Sleep Number, Boehringer Ingelheim Animal Health, and now Nissan Infiniti across several agencies such as OMD and Horizon Next.

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  • Jaime Schwarz

    BIC Faculty and Founder, Brand Therapist - Pro4Bono

    Jaime Schwarz is the son of a clinical psychologist and a fundraising activist. He very much considers himself a product of those two. After a psychology and philosophy double major at Colgate University, Jaime studied advertising in Chicago, San Francisco, Amsterdam, London before starting a 15-year creative career in NYC where he won Cannes, Clio, Webby, One Show, BMA and other awards for many agencies.

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  • Katina Scott

    BIC Faculty

    Katina's Specialties: Packaged goods goodness, food glorious food (fast, slow, and in between), booze, sweet stuff, and money - in no particular order. Creative research (one-way mirrors are a sedative) and ideation are also her jam.

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  • Sandra Stahl

    BIC Faculty and Founder of jacobstahl

    Sandra and her partner, Jeremy Jacob, founded jacobstahl in 2003. Their agency is a full-service firm working primarily in the health sector, both Rx and OTC, and with corporate health and well-being campaigns.

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  • Gustavo Stecher

    Founder at Menos es Más Iconic + Cultural Branding

    Gustavo Stecher is Founder of Menos es Más, a studio where he develops image strategies for different clients in Argentina, Chile, USA, Canada and Spain. In 2002 he founded Nobrand, a company that transformed the Argentine identity into a product. He currently manages consultancy and strategy fields for corporative clients and institutions in Buenos Aires, Miami and New York.

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  • Nancy R. Tag

    Professor, AD/PR

    Nancy was the first program director of BIC. She retired from that post in 2023 but currently spends time teaching undergraduate courses in the AD/PR program at CCNY. Prior to her time up in Harlem Nancy taught advertising at Parsons School of Design and was twice the recipient of the Henry Wolf Award for Teaching Excellence.

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  • Benny Thomas

    BIC Faculty

    Benny Thomas is responsible for B2B creative marketing strategy across the Meta family of apps. Over the last 30 years, he has worked all over the world to run research, build integrated global marketing campaigns and help brands grow through creativity.

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  • Alex Ufen

    BIC Faculty and Director of Trading Strategy at The Trade Desk, Inc.

    Alex Ufen is a highly experienced professional with a diverse background in trading strategy, research, analytics, and brand strategy.

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  • Carole Walker

    BIC Faculty and Consultant at Index, Prohaska Consulting and Integrity Marketing & Media, LLC

    Since 2013, Carole has been a marketing and media consultant, counting Novartis, Oscar Health insurance, Johnson & Johnsons, GE, Demand Media, and Hackensack Meridian Health, among others as her clients.

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  • Peter Walpole

    BIC Faculty and Senior Manager, Corporate Digital at Golin

    Peter Walpole is a Senior Manager in the Corporate Digital practices in Golin’s New York office. He’s spent his entire career with the agency leading executive and corporate channel strategy for clients including PepsiCo, Ferrero, and Kenvue.

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  • Nicole Zizila

    BIC Faculty, Creative Director, and Copywriter

    Nicole Zizila is a multi-disciplinary creative director, writer and educator with over 15 years of experience creating smart, strategic creative solutions for some of the world's most beloved brands including Campbell's soups, Pirate's Booty, M&Ms, Garnier, Birchbox, Mrs. Dash and more.

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