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  • Natalie Alcide

    BIC Faculty and Senior Art Director

    Natalie is currently a Senior Art Director at Grey New York and was recently recognized as an ADCOLOR Future for her commitment to advancing DE&I initiatives through storytelling. Her work has been featured in Adweek, AIGA, and We Are Next.

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  • Cassondra Bazelow

    BIC Faculty and Associate Creative Director

    Cassondra is an ACD at TBWA\Chiat\Day. She comes from a fine art background, starting her career with Jeff Koons.

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  • Marina Beldi

    BIC Faculty and Associate Creative Director at Grey Group

    Marina Beldi is an Italian/Brazilian award-winning Associate Creative Director at Grey Group (soon to be AKQA Group). Raised in an entrepreneurial family, which lead her to be a stock investor at age 11 years old but she decided to experience different cultures and left home before turning 15.

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  • Gerardo Blumenkrantz

    Associate Professor, BIC Creative Track

    A native of Argentina, Gerardo graduated with an MFA from the School of Visual Arts where he was a full scholarship student. From there, he went on to become an art director and creative consultant at some of the top advertising shops in New York City, including Ogilvy, Fallon, JWT, Comedy Central, Strawberry Frog, SS+K, and 360i.

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  • Rolando Cordova

    BIC Faculty and Co-Founder & CCO L&C NYC

    Rolando Cordova spent the last 17 years of his career as a creative director of some of the most prestigious advertising agencies in the world including McCann New York, Havas New York, Fred & Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore. Creating multi awarded campaigns for iconic brands like Mini/BMW, American Express, Chevrolet, Orangina, P&G and Coca Cola.

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  • Andy Currie

    BIC Faculty and Creative Director, Copywriter

    Andy Currie is a writer and creative director working primarily in advertising, with occasional diversions into making the types of things that get your hands calloused and dirty.

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  • Douglas Davis

    BIC Faculty and Principal at The Davis Group LLC

    Douglas Davis began his career as a digital designer for various media properties and agencies including CondeNet, ESSENCE Magazine, JWT/Brouillard, Tribal DDB, and Deutsch, among others.

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  • Donna Dei-Baning

    BIC Faculty and Audience & Insights Director at dentsu

    Donna Dei-Baning is the Associate Director of Insights at Carat where she is responsible for identifying and understanding the individuals most critical to clients’ business goals. She brings the voice of the consumer to all client work and ensures that there is an emotional connection throughout the media planning process through to execution.

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  • Castro Desroches

    BIC Faculty and Creative Director at Translation

    Castro was born and raised in New York. Most first-generation Haitians born in the U.S. traditionally have parents who inflict a great deal of pain upon them in molding them into doctors, lawyers or anything else they perceive as practical. Thankfully, Castro’s parents didn’t take that path, and by chance he still turned out great. 

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  • Melanie Deziel

    BIC Faculty and Founder of StoryFuel

    Melanie Deziel is a keynote speaker, author, award-winning branded content creator and lifelong storyteller.

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  • Michael Doody

    BIC Faculty and Founder of The [blank] Project

    Michael is the founder of The [blank] Project, an eight year old brand strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems.

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  • Scott Elias

    BIC Faculty and CEO of LivingWorks

    Scott Elias is co-founder of Elias Arts, the world’s largest, most-awarded audio communication agency, and Founder/CEO of LivingWorks. Elias Arts helped launch, grow, and reposition nearly 40% of the top 1,000 global brands, including, Apple, Nike, Adidas, eBay, Columbia, Universal, Yahoo, Visa, Verizon Wireless, Coke, Pepsi, Budweiser, eTrade, and Exxon.

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  • Michael Farmer

    BIC Faculty and Chairman/CEO of Farmer & Company

    Michael Farmer is the chairman and CEO of Farmer & Company. Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.

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  • Edward Ford

    BIC Faculty and Senior Director of Client Engagement at Medidata

    Edward uses his experience in communications, marketing, social media and online community management to help brands innovate, delight customers and positively impact the world. He’s comfortable with ambiguity and builds teams that deliver unique experiences for customers, partners and employees to drive business outcomes.

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  • Belle Frank

    BIC Faculty and Chief Strategy Officer VMLY&R Global Health Practice

    Belle directs communications strategies across most of Y&R’s clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department. She was part of the team that developed Y&R’s BrandAsset® Valuator (BAV) model.

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  • Amy Gomez, PH.D

    BIC Faculty, SVP, Diversity Strategy at Klick Health

    Amy is a talented strategist, client partner and cross-cultural communications specialist with 20+ years experience helping Fortune 500 clients communicate effectively with diverse consumers. She has led integrated Hispanic, African American and LGBT marketing initiatives (digital, mobile, print, content marketing, PR and experiential) for clients including Pfizer, Citibank, Amtrak and HBO.

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  • Zontee Hou

    BIC Faculty and Social Media and Digital Marketing Strategist

    Zontee Hou is the founder of Media Volery and co-lead of the respected Convince & Convert consulting team. Her 10+ years of experience in the marketing industry has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. Zontee consults for major brands and organizations including Oracle Marketing Cloud, Indiana University, and the UN Food and Agriculture Organization.

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  • Hernando Ruiz-Jimenez

    BIC Faculty and Chief Marketing Officer for NewYork-Presbyterian

    Hernando Ruiz-Jimenez is the Chief Marketing Officer for NewYork-Presbyterian, responsible for the development and implementation of the Hospital’s consumer and physician marketing strategies focused on digital transformation.

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  • Scott Lachut

    BIC Faculty and Partner and President of Research & Strategy at PSFK

    For over 12 years, Scott has helped build PSFK's trends and innovation consultancy to continually provide insights that help world-class brands like Apple, BMW, Samsung, Target, American Express, Intel, and NBC evolve their businesses. PSFK helps brands, retailers, and their partners identify and leverage innovation opportunities through a mix of trends reports, immersive events, insight-rich newsletters, custom services, and on-demand research.

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  • Gian Carlo Lanfranco

    BIC Faculty and Co-Founder & CCCO L&C NYC

    Gian Carlo Lanfranco spent the last 17 years of his career as a creative director of some of the most prestigious advertising agencies in the world including McCann New York, Havas New York, Fred & Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore creating award-winning campaigns for iconic brands like American Express, Chevrolet, Mini/BMW, Orangina, P&G and Coca Cola.

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  • Jessica Lomasson

    BIC Faculty and Associate Creative Director at Deutsch

    For nearly a decade Jess has been a copywriter by day, and well...a copywriter by night most of the time too—presently as an Associate Creative Director at Deutsch.

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  • Charles Martella

    BIC Faculty and Founder, Asylum Company

    Charles started his marketing career in account management, until he realized the cool kids in creative got to wear jeans and sneakers. So he tapped his SVA experience and swindled his way to became a copywriter while still managing accounts. This began his (25+ years and counting) journey as a creative strategist across a range of disciplines, from brand marketing, experiential, and advertising to digital media and consulting.

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  • Caroline Monday

    BIC Faculty and Senior Copywriter

    Caroline has done just about every kind of writing, but found her passion writing and performing comedy.

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  • Rodes M. Ponzer

    BIC Faculty and Founder/President of Rodes Advisory

    Rodes M. Ponzer is the founder and President of Rodes Advisory, LLC. The firm specializes in strategic brand development and marketplace growth opportunities for start-ups, private equity firms and international companies looking to expand into North America. Previously, he was Global Brand Leader for TBWA\Chiat\Day New York.

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  • Rebecca Rivera

    Acting BIC Program Manager

    Rebecca is an ad pro turned ad prof who has worked as a copywriter and Creative Director in Los Angeles, San Francisco, Boston, and NYC.

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  • Diane M. Rubino

    BIC Faculty and Adjunct Instructor, SPS Division of Programs in Business, NYU

    Diane Rubino focuses on communications effectiveness and ethics as well as infodemic management, the overabundance of COVID-related information. She’s developed one hundred articles and workshops in her areas of expertise and lectured across the US and Europe. She is a Fulbright Specialist.

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  • Jaime Schwarz

    BIC Faculty and Founder, Brand Therapist - Pro4Bono

    Jaime Schwarz is the son of a clinical psychologist and a fundraising activist. He very much considers himself a product of those two. After a psychology and philosophy double major at Colgate University, Jaime studied advertising in Chicago, San Francisco, Amsterdam, London before starting a 15 year creative career in NYC where he won Cannes, Clio, Webby, One Show, BMA and other awards for many agencies.

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  • Katina Scott

    BIC Faculty and Partner, Data + Analytics at Absolute Magnitude

    Katina's Specialties: Packaged goods goodness, food glorious food (fast, slow, and in between), booze, sweet stuff, and money - in no particular order. Creative research (one way mirrors are a sedative) and ideation are also her jam.

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  • Doug Spitzer

    BIC Faculty and Chief Creative Officer of Catch NY

    Doug is a founding partner and the Chief Creative Officer of Catch New York, an agency formed early in 2010 to offer clients integrated creative, strategic, and interactive services from a media-neutral approach. Catch has served clients across a wide spectrum of categories, including HP, Nike, AARP, Curaçao Tourist Board, Kiehl’s, Loews Hotels, the New York Yankees, the NBA.

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  • Sandra Stahl

    BIC Faculty and Founder of jacobstahl

    Sandra and her partner, Jeremy Jacob, founded jacobstahl in 2003. Their agency is a full-service firm working primarily in the health sector, both Rx and OTC, and with corporate health and well-being campaigns.

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  • Gustavo Stecher

    Founder at Menos es Más Iconic + Cultural Branding

    Gustavo Stecher is Founder of Menos es Más, a studio where he develops image strategies for different clients in Argentina, Chile, USA, Canada and Spain. In 2002 he founded Nobrand, a company that transformed the Argentine identity into a product. He currently manages consultancy and strategy fields for corporative clients and institutions in Buenos Aires, Miami and New York.

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  • Jason Stefanik

    BIC Faculty and Group Creative Director at dentsu

    Jason is a freelance Art Director and Creative Director with experience in advertising, entertainment and branded content.

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  • Nancy R. Tag

    Professor and Program Director of BIC

    Prior to City College, Nancy taught advertising to potential art directors, copywriters, and design managers at Parsons School of Design where she was twice the recipient of the Henry Wolf Award for Teaching Excellence.

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  • Benny Thomas

    BIC Faculty and Global Planning Lead at Facebook

    Benny Thomas is responsible for B2B creative marketing strategy across the Facebook family of apps. Over the last 30 years, he has worked all over the world to run research, build integrated global marketing campaigns and help brands grow through creativity.

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  • Ricard Valero

    BIC Faculty and Executive Creative Director at TBWA\CHIAT\DAY\NY

    Ricard is an Executive Creative Director at TBWA\CHIAT\DAY\NY. He was previously a Group Creative Director at Ogilvy New York. He started as an art director in his native Spain and has worked in Italy and in the US at agencies such as EURO RSCG, Y&R, JWT, BBDO, and DDB to name a few. He has worked for many brands such as Samsung, Adidas, Volkswagen, Audi, Citroen, Peugeot, Fiat, Alfa Romeo, Lancia, Oakley, Philips, Coca Cola, Virgin America, Moschino and many others.

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  • Carole Walker

    BIC Faculty and Consultant at Index, Prohaska Consulting and Integrity Marketing & Media, LLC

    Since 2013, Carole has been a marketing and media consultant, counting Novartis, Oscar Health insurance, Johnson & Johnsons, GE, Demand Media, and Hackensack Meridian Health, among others as her clients.

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  • Peter Walpole

    BIC Faculty and Senior Manager, Corporate & Digital practices at Golin

    Peter Walpole is a Senior Manager in the Corporate & Digital practices in Golin’s New York office. Since joining as an intern at Golin in the summer of 2015, he works with clients including LinkedIn, PepsiCo, Ferrero, and L’Oréal to design and optimize their social and digital communications to reach relevant audiences.

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