Donna Dei-Baning is an Audience & Insights Director at dentsu where she is responsible for identifying and understanding the individuals most critical to clients' business goals. Through data-driven storytelling she brings the voice of the consumer to all client work and ensures that there is an emotional connection throughout the media planning process through to execution.

Prior to joining dentsu she was part of the Creative Insights group at The New York Times. As an Insights Manager working with strategy, product marketing, and ad sales teams, she led research for brands working to uncover audience insights in order to tell compelling stories about Times readers. She has worked for CUNY where she was responsible for developing, implementing and measuring strategic integrated marketing campaigns, and has also worked as a Content and Community Manager for digital marketing agency 360i where she grew the online communities of some of the agency’s key CPG clients through engaging content creation.

Donna holds a Bachelor's degree in Linguistics and English from Dartmouth College and a Master's degree from The City College of New York's Branding + Integrated Communication program.