Founder at Menos es Más Iconic + Cultural Branding
Gustavo Stecher is Founder of Menos es Más, a studio where he develops image strategies for different clients in Argentina, Chile, USA, Canada and Spain. In 2002 he founded Nobrand, a company that transformed the Argentine identity into a product. He currently manages consultancy and strategy fields for corporative clients and institutions in Buenos Aires, Miami and New York.
In 2009 he won the national contest for the Argentine Bicentennial brand. In 2010 he created the first official coin ever designed by a branding studio in Argentina’s history: the current 2 pesos coin. IDARG, one of Gustavo’s published books, was selected in 2008 by AIGA. He also created the Human Rights Icons Project for the Canadian Museum for Human Rights.
Gustavo gives workshops and classes at Buenos Aires University, UBA, the University of Palermo (UP), DMY Berlin, City University of New York, and University of San Diego, California, among others.