Hernando Ruiz-Jimenez is a growth and transformation executive with a track record of building iconic brands, accelerating customer acquisition and creating high-performing organizations. His career spans healthcare, insurance, consumer products and technology, combining blue-chip brand-building expertise with digital, data and AI capabilities to drive measurable business results.

As Chief Marketing and Communications Officer of Geisinger, Ruiz-Jimenez leads enterprise marketing and growth strategy across its health system and health plan, strengthening the brand while leveraging digital, data and AI to advance customer-centric engagement.

Previously, as Chief Marketing Officer of NewYork-Presbyterian, he transformed the marketing organization, building a modern, data-driven team focused on brand reputation and growth. Earlier, as Chief Marketing and Communications Officer of Triple-S, a Blue Cross Blue Shield licensee, he helped drive a business turnaround through consumer-led growth strategies. His work earned an Effie, a Clio and multiple Cannes Lions.

Ruiz-Jimenez held senior leadership roles at PepsiCo, leading global marketing for its flavor brands; Diageo, where he led Captain Morgan into the No. 3 spirits brand in the U.S.; Impremedia, where he led El Diario de Nueva York; and Wireless Idea, building an emerging mobile services company.

Ruiz-Jimenez holds an MBA from Stanford University and a B.S. from Villanova University. He serves on the boards of Destilería Serrallés and Flamenco Vivo and is an NACD Governance Fellow and member of the Latino Corporate Directors Association. He also teaches in CCNY’s BIC master’s program.