Jaime Schwarz is the son of a clinical psychologist and a fundraising activist. He very much considers himself a product of those two. After a psychology and philosophy double major at Colgate University, Jaime studied advertising in Chicago, San Francisco, Amsterdam, London before starting a 15-year creative career in NYC where he won Cannes, Clio, Webby, One Show, BMA and other awards for many agencies. In 2017, Jaime opened his own consultancy, Pro4Bono, to focus on purpose-driven companies and nonprofits. It was during this time that he began to focus on serving startups and co-founding a number of them himself. He developed a new discipline called Brand Therapy that focuses on working with his clients to personify their brands and communicate directly with them to keep companies on a purpose-driven path. Jaime, his wife, and two sons are new residents of Hastings on Hudson where they are enjoying suburban life.