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  • Katina Scott

    BIC Faculty and Creative Strategist/Trend Watcher/ Bon Vivant/Purveyor of Fabulousness

    Katina has worked across multiple categories and industries, including QSR/Fast Casual (Subway, Taco Bell, Wendy’s, Panera Bread), Booze (Bulleit Bourbon, Captain Morgan, Crown Royal, Guinness, Smirnoff, Rémy Martin), Finance (Capital One), OTC/Personal Care (Nicotinell, Benefiber, Vagistat, Keri Lotion), Sweet Stuff (Dove Chocolate, Twix, Skinny Cow, Häagen Dazs) and Travel/Hotels (Westin Hotels and SPG Rewards). Her work has led to a Sabre Award for Superior Achievement in Brand-Building in 2016 for Panera Bread and a Canne Silver Lion for Best Integrated Campaign for the launch of the Taco Bell breakfast daypart.

    A southern state ex-pat, Katina completed her undergraduate studies at Virginia Commonwealth University and went on to get her masters in Account Planning at the VCU BrandCenter. She’s a voracious consumer of pop and polished culture, and you can often find her soaking in the sights, sounds, and sensations of the city – especially around her vibrant Harlem neighborhood.