Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel, which teaches marketers, creators and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc. She's a member of the American Marketing Association, American Advertising Federation and the National Speakers Association, and sits on the board of the Native Advertising Institute.