BIC Faculty and Founder of The [blank] Project
Michael began his career at Kirshenbaum Bond + Partners in account management but quickly fell into brand planning.
He’s worked at JWT, Publics, as well as KB+P where he was co-head of brand strategy department. Michael has worked with over one hundred brands, interviewed thousands of people and uncovered a few insights he’s pretty proud of too. He has won awards for creativity, effectiveness, planning and research.
Michael has been invited to lecture at University of Colorado, Columbia University, NYU and SCAD. His work for Foster Adoption has been used to teach others at the Columbia School of Business as well as in a few textbooks. He has been a proud portfolio judge for the past four years at BIC.