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  • Nancy R. Tag

    Professor and Program Director of BIC

    Professor Tag founded and directs The City College of New York’s Master of Professional Studies Program in Branding + Integrated Communications (BIC). 

    As an active creative director and writer here in New York City, Nancy’s travelled from Toronto to Tokyo working on projects as diverse as the Globe and Mail, Foster’s Ale and Yamagataya Nori (seaweed). She's held many agency positions including a seat on Dentsu's New York Board of Directors while also Creative Director of Canon, Shiseido, JVC, Noritake and other accounts. Among her numerous industry awards, Nancy has two TV commercials in the permanent collection of advertising at the Museum of Modern Art. Check out YouTube to see the first commercial Nancy ever produced: a Christmas spot for Folgers that ran every December for nearly twenty years. Her book, Ad Critique, is a landmark textbook that teaches both the “creatives” and the “suits” how to effectively critique creativity in advertising.
     
    She has a BA in English from the University of Pennsylvania and a Master’s in Media Studies from The New School for Social Research. As Nancy sees it: “BIC isn’t just about creating nimble thinkers for an ever-evolving world; it’s about re-imagining the industry.”