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  • Scott Lachut

    BIC Faculty and Partner and President of Research & Strategy at PSFK

    For over 12 years, Scott has helped build PSFK's trends and innovation consultancy to continually provide insights that help world-class brands like Apple, BMW, Samsung, Target, American Express, Intel, and NBC evolve their businesses. PSFK helps brands, retailers, and their partners identify and leverage innovation opportunities through a mix of trends reports, immersive events, insight-rich newsletters, custom services, and on-demand research.  

    In his role at PSFK, Scott studies shifts in consumers, culture, technology and the marketplace to understand the current context, and potential impacts. This research allows him to paint a picture of the future, identify new opportunities, and develop strategies for how to take advantage of them. He works with a diverse range of companies here in the United States and abroad helping them to innovate their retail, marketing, product, and customer experience. He regularly shares his thought leadership with global audiences at events like SXSW, CES and NRF. With all that, he's actually happiest when contemplating the future of his next meal. Scott holds a Bachelor of Arts in English, philosophy, and religious studies from Syracuse University.