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The BIC VeeMO is our North Star when developing curriculum, in guiding students and faculty, for setting industry goals:
VISION >> Cultural Impact, social value, and brand salience through the transformative power of integrated communications.
MISSION >> To help re-imagine the industry by producing diverse communications leaders, marketing alchemists, and agile activists who are able to transcend disciplinary boundaries in an ever-changing, more inclusive commscape.
OBJECTIVE >> By applying theory and practice to project-based communications challenges, BIC’s multi-tracked, portfolio-driven graduate degree program enables academic and professional thinkers to collaborate as cross-disciplinary problem solvers using intellectual rigor, applied skills, and infinite curiosity.