Brand Vision to Brand Action
The BIC VeeMO is our North Star when developing curriculum, in guiding students and faculty, for setting industry goals:
VISION >> Cultural Impact, social value, and brand salience through the transformative power of integrated communications.
MISSION >> To help re-imagine the industry by producing diverse communications leaders, marketing alchemists, and agile activists who are able to transcend disciplinary boundaries in an ever-changing, more inclusive commscape.
OBJECTIVE >> By applying theory and practice to project-based communications challenges, BIC’s multi-tracked, portfolio-driven graduate degree program enables academic and professional thinkers to collaborate as cross-disciplinary problem solvers using intellectual rigor, applied skills, and infinite curiosity.
POSITIONING STATEMENT: BIC is the only graduate program to teach branding and integrated communications in an integrated way.
EDUCATIONAL PHILOSOPHY
POSITIONING STATEMENT: BIC is the only graduate program to teach branding and integrated communications in an integrated way.
EDUCATIONAL PHILOSOPHY
Statement of Educational Objectives
All graduate students of BIC will be solidly grounded in broad-based market research, analysis and strategic development while more deeply exploring specializations in advertising management and planning, creative development, and public relations. Our students will engage in a real-world, collaborative process that will make them more competitive today as well as transform them into the communication leaders of the future.
