Sample Course Sequence

Here's a possible course sequence for a student in the Management/Brand Strategy track:

YEAR ONE:
FALL SEMESTER
B2000 Research & Awareness (3 Credits)
B2001 Strategy & Measurement (3 Credits)
B2002 Idea Development (3 Credits)
B8501 Digital Integration (1 Credit)

SPRING SEMESTER
B2003 Brand Experience (3 Credits)
B3003 Internal Management (3 Credits)
B3002 Consumer Behavior & Persuasion (3 Credits)
B8505 Tech for Non-Techies (1 Credit)

YEAR TWO:
FALL SEMESTER
B2050 Strategic Media (3 Credits)
B3201 BIC Campaign Non-Profit (3 Credits)
B3001 Relationship Building: The Business of Brands (3 Credits)

SPRING SEMESTER
B3202 BIC Campaign Corporate (3 Credits)
B2056 MP Portfolio Thesis (3 Credits)
B3020 Influencer Branding (3 Credits)
B8510 24-Hour Idea Hack (1 Credit)

But wait... SIGNIFICANT LEARNING HAPPENS OUTSIDE THE CLASSROOM AND IN BIC'S BACKYARD: NEW YORK CITY.

All year long, BIC students are actively involved in conferences, workshops, contests, etc.

Sample of NEW YORK CITY CONFERENCES:
PR Week
Advertising Week
NY Women in Communications
AD Club of NY AdTech
The Future of Web Design
Creative Week
Social Media Week
ARF Re:Think
PR Career Summit
Internet Week
ARF Audience Measurement
NY Digital Media Conference
Video Everywhere Summit
Brand Marketing Summit
99U Conference
PSFK Future Conferences

Sample of OFF-SITE ENRICHMENT SEMINARS:
Center for Communications
NYC Media Lab
AIGA Workshops