Sample Course Sequence

Here's a possible course sequence for a student in the Man/Strat track

YEAR ONE
FALL SEMESTER
B2000 Research & Awareness 3 Credits
B2001 Strategy & Measurement 3 Credits
B2002 Idea Development 3 Credits
B8501 Digital Integration 1 Credit

SPRING SEMESTER
B2003 Brand Experience 3 Credits
B3003 Internal Management 3 Credits
B3002 Consumer Behavior & Persuasion 3 Credits
B8505 Tech for Non-Techies 1 Credit

YEAR TWO
FALL SEMESTER
B2050 Strategic Media 3 Credits
B3201 BIC Campaign Non-Profit 3 Credits
B3001 Relationship Building: The Business of Brands 3 Credits

SPRING SEMESTER
B3202 BIC Campaign Corporate  3 Credits
B2056 MP Portfolio Thesis  3 Credits
B3020 Influencer Branding  3 Credits
B8510 24-Hour Idea Hack 1 Credit
 

But wait... SIGNIFICANT LEARNING HAPPENS OUTSIDE THE CLASSROOM AND IN BIC'S BACKYARD: NEW YORK CITY.

All year long, BIC students are actively involved in conferences, workshops, contests, etc.
 
Sample of NEW YORK CITY CONFERENCES:
PR Week
Advertising Week
NY Women in Communications
AD Club of NY AdTech
The Future of Web Design
Creative Week
Social Media Week
ARF Re:Think
PR Career Summit
Internet Week
ARF Audience Measurement
NY Digital Media Conference
Video Everywhere Summit
Brand Marketing Summit
99U Conference
PSFK Future Conferences

Sample of OFF-SITE ENRICHMENT SEMINARS:
Center for Communications
NYC Media Lab
AIGA Workshops