Sample Course Sequence

Here's a possible course sequence for a student in the Management Focus of the M/BS track:

YEAR ONE:
FALL SEMESTER
B2000 Research 3 Credits)
B2001 Strategy  (3 Credits)
B2002 Idea Development (3 Credits)


SPRING SEMESTER
B2003 Brand Experience (3 Credits)
B3003 Internal Management (3 Credits)
B3002 Human Behavior & Persuasion (3 Credits)


YEAR TWO:
FALL SEMESTER
B2050 Strategic Media (3 Credits)
B3201 BIC Campaign Non-Profit (3 Credits)
B3001 Relationship Building: The Business of Brands (3 Credits)

SPRING SEMESTER
B3202 BIC Campaign Corporate (3 Credits)
B2056 MP Portfolio Thesis (3 Credits)
B3020 Influencer Branding (3 Credits)