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Discipline Depth

ONE vision. THREE tracks. MANY perspectives. Uniquely BIC.

The BIC Master of Professional Studies (MPS) combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. It is a 36-credit, two-year program that is portfolio-based.All courses, held in the late afternoons and evenings, are taught by professors and active professionals with high-level industry experience.
 
BIC graduates "T" shaped professionals.

In addition to learning shared foundational and applied knowledge, BIC students drill down in one of THREE AREAS OF SPECIALIZATION:
 
CREATIVE:
conceptual thinking | multi-platform & experiential execution | 360 campaign development

MANAGEMENT / PLANNING:
measurement & analytics | strategy & insight development | relationship building | comms planning | brand and agency management
 
PUBLIC RELATIONS:
organizational branding and reputation | influencer marketing | models of influence | integrated content creation

The three tracks consist of 10-12 students each, with 30-36 students in the entire class. Because of the collaborative support of faculty, staff, and fellow students, nearly all BICsters who start in the program will graduate with their MPS degree.

Evidence of Mastery: The BIC Discipline Portfolio.

Because of the growing importance of presentation and visualization in the communications field, all students are required to defend a Senior Thesis in the form of a digital portfolio, which must be presented to a panel of industry professionals after completing their required capstone practicums.