Branding Webinars for NYAM

BIC created a series of webinars to help community health clinics develop and communicate their brand value to citizens in counties across New York State on behalf of the New York Academy of Medicine (NYAM).
 
Webinar ONE: Introduction of branding

 

Webinar TWO: Deep dive into branding communications and worksheets on how to establish brand identity for each community participant. Positioning as a way to distinguish your organization and voice in the community and greater marketplace

 

Webinar THREE: Review of three selected submissions >> strengthening  as examples how everyone in the audience can improve.  

 

Visual and verbal identity: creating a style guide that codifies your brand and will optimize all subsequent communication. 

 

Introduction to strategic communications: articulating business problem, identify targets and appropriate messages.  Workshopping possible strategies with submissions

 

Webinar FOUR: Review of three selected submissions >> how to strengthen as examples to entire audience.  

 

Brief lesson on Media Channels and analytics – optimizing your budget and amplifying your voice.