Creative Track
Applicants interested in the CREATIVE specialization at BIC must include:
- Completed online application
- Resume
- College transcript that demonstrates strong competency in the major area with evidence of serious academic intent and a 3.0 GPA (or equivalent). The statistics coursework prerequisite for M/BS, PR, and Media applicants is not required for Creative applicants.
- Statement of purpose (500 words) that addresses the candidates’ interest in studying Branding + Integrated Communications at City College
- Applicants must submit two samples of writing (academic papers, capstone projects, research analyses, etc.) and/or professional work that give dimension to their candidacy. A third sample must be a “passion project” in a format of their choice. Please label this submission “Passion Project.”
- Applicants must submit two letters of recommendation. The letters of recommendation should come from persons familiar with the applicant’s intellectual and design abilities
- For international students who did not get their college degree in English: TOEFL score of 90 or higher to prove English-language proficiency
- Portfolio of spec work consisting of TWO print advertising campaigns consisting of three ads each. The campaigns must reveal conceptual thinking as well as executional finesse. Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is expected and should be demonstrated in your submission. Your preferred interest in either copywriting or art direction should be included in your Statement of Intent. This spec work can be submitted as a PDF as part of the online application or as a link to a digital portfolio.
*It is preferred that BIC students have some professional experience. Applicants who are new grads will be evaluated more favorably if they demonstrate evidence of rigorous internships during their undergraduate years.
