Project-Driven Collaboration
BIC a graduate program where students learn branding and communications in an INTEGRATED way. That means students learn foundational knowledge from every discipline and they do that together.
They then choose a specialization and go deeper in their chosen area. But the special part happens when they get to apply what they've learned together in the two capstone courses in year 2. One is typically on behalf of a non-profit organization and the other for a for profit client. This is where creativity and leadership combine for a truly integrated effort.
As part of one of the largest urban university in the world, there are also many opportunities to do "across the quad" or "around the city" collaboration with other students studying architecture, engineering, data science, etc. In fact one of our BICsters was part of a team that won $25,000 in seed funding for a start-up idea that originated as a quick pitch at one of BIC's 24-Hour Idea Hackathons and ended up in the Zahn Entrepreneurial Center's incubator.
They then choose a specialization and go deeper in their chosen area. But the special part happens when they get to apply what they've learned together in the two capstone courses in year 2. One is typically on behalf of a non-profit organization and the other for a for profit client. This is where creativity and leadership combine for a truly integrated effort.
As part of one of the largest urban university in the world, there are also many opportunities to do "across the quad" or "around the city" collaboration with other students studying architecture, engineering, data science, etc. In fact one of our BICsters was part of a team that won $25,000 in seed funding for a start-up idea that originated as a quick pitch at one of BIC's 24-Hour Idea Hackathons and ended up in the Zahn Entrepreneurial Center's incubator.
