BICsters Following In The Footsteps of BICsters
They say the communications industry is small and everyone knows everyone. Well it's even smaller in the BIC universe.
BIC Program Director Nancy R. Tag Talks Current Job Market Trends
"Stay curious. The communications industry evolves so rapidly that the ability to absorb and apply new information is critical to being successful and making an impact." - BIC Program Director Nancy R. Tag
Women of Martech Spotlight: BICster Megan Fullagar
“No matter what I’m honed in on, I constantly collaborate with my team to ensure we’ve thought through multiple angles. It’s refreshing to work with such an inspiring and hard-working group of women.” - Megan Fullagar BIC ’16
Why Health Marketing Matters Now More Than Ever: Klick Health's Amy Gómez and Carl Turner
"The reality of what's happening in the state of healthcare right now in this country is no joke. We have a very serious problem and it's going to require work from every angle, including healthcare, communications and Pharma advertising." - Klick Health's Carl Turner
Spring Forward >> BICsters Rising
Bravo to our BICsters who make us proud every day! Keep on rising!
BICster's Lighten Up with This Spring's Corporate Capstone for Diageo
BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.
Michael Farmer in Media Village: Forget the Ivy League
“Our students are not put off by Madison Avenue's manslaughter -- they are used to upheavals, toughened by their personal experiences, and eager to attack the real world with all its opportunities. For an industry needing transformation, diversity, equity and inclusion, CCNY stands ready, as it always has, to provide well-educated graduates who have the right stuff.”
BICsters are READI to Take on Breast Cancer
The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).
Foundation FOCUS: Governors Island Multi-Media Campaign
Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th
Be Your Own Brand. Why Not? Everyone Else's Is Taken.
At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands...