Spring 2021 Capstone: BICsters Serve Deliciously Light Pitches
A big BIC BRAVO to BICsters in the Class of 2021 who pitched their integrated marketing campaigns perfectly on Thursday, May 20th for their Spring Capstone client Diageo on behalf of Baileys Deliciously Light! BIC is super proud of all four teams: Nexus, Revolution8, Studio 4, and The Fore.
Portfolio Bootcamp Reboot: A BIC Tradition Returns in 2021
Despite being virtual, BICsters were still able to roll up their sleeves and take their portfolios to the next level during BIC's Portfolio Therapy.
Why Health Marketing Matters Now More Than Ever: Klick Health's Amy Gómez and Carl Turner
"The reality of what's happening in the state of healthcare right now in this country is no joke. We have a very serious problem and it's going to require work from every angle, including healthcare, communications and Pharma advertising." - Klick Health's Carl Turner
Behind the Scenes with Creative Team Vera Keiter BIC ’15 & Delilah Kim
The Aviation Gin commercial proves why these two are a match made in creative heaven! When asked about their unique dynamic, Delilah spoke about how “when we started working together, we realized that our priorities for the creative process were very similar...This is the thing that keeps teams together.”
Leading with Intention >> Shameka Brown + Julius Dunn envision a more equitable world
Julius emphasized that only by appreciating the differences between "equality" and "equity" can we begin to build a more inclusive world.