The BIC Class of 2021: Agile. Sharp. Dynamic.
From defending exceptional portfolios to pitching integrated marketing campaigns, the BIC Class of 2021 proved that they are agile, sharp and dynamic.
Spring 2021 Capstone: BICsters Serve Deliciously Light Pitches
A big BIC BRAVO to BICsters in the Class of 2021 who pitched their integrated marketing campaigns perfectly on Thursday, May 20th for their Spring Capstone client Diageo on behalf of Baileys Deliciously Light! BIC is super proud of all four teams: Nexus, Revolution8, Studio 4, and The Fore.
BICster's Lighten Up with This Spring's Corporate Capstone for Diageo
BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.
Career Happy with Job Coach Hillary Black
HILLARY BLACK is the former managing director and partner at Kay & Black, a leading talent management firm, and currently a VP, Global Executive Recruitment & Leadership Development at WPP.
McCann Worldgroup Promotes BIC Board Member Singleton Beato to Global EVP, Chief DE&I Officer
Big BIC brava to BIC Board Member Singleton Beato who has been promoted to Global EVP, Chief Diversity, Equity & Inclusion Officer at McCann Worldgroup.
BICsters are READI to Take on Breast Cancer
The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).
Foundation FOCUS: Governors Island Multi-Media Campaign
Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th