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The BIC Class of 2021: Agile. Sharp. Dynamic.

By BIC CCNY Posted on 07/07/2021 12:35

From defending exceptional portfolios to pitching integrated marketing campaigns, the BIC Class of 2021 proved that they are agile, sharp and dynamic.


Spring 2021 Capstone: BICsters Serve Deliciously Light Pitches

By BIC CCNY Posted on 06/25/2021 17:56

A big BIC BRAVO to BICsters in the Class of 2021 who pitched their integrated marketing campaigns perfectly on Thursday, May 20th for their Spring Capstone client Diageo on behalf of Baileys Deliciously Light! BIC is super proud of all four teams: Nexus, Revolution8, Studio 4, and The Fore.


BICster's Lighten Up with This Spring's Corporate Capstone for Diageo

By BIC CCNY Posted on 03/09/2021 10:00

BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.


Career Happy with Job Coach Hillary Black

By BIC CCNY Posted on 02/09/2021 12:54

HILLARY BLACK is the former managing director and partner at Kay & Black, a leading talent management firm, and currently a VP, Global Executive Recruitment & Leadership Development at WPP.


McCann Worldgroup Promotes BIC Board Member Singleton Beato to Global EVP, Chief DE&I Officer

By BIC CCNY Posted on 01/13/2021 14:13

Big BIC brava to BIC Board Member Singleton Beato who has been promoted to Global EVP, Chief Diversity, Equity & Inclusion Officer at McCann Worldgroup.


BICsters are READI to Take on Breast Cancer

By BIC CCNY Posted on 01/08/2021 14:20

The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).


Foundation FOCUS: Governors Island Multi-Media Campaign

By BIC CCNY Posted on 01/08/2021 12:56

Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th