BICster's Lighten Up with This Spring's Corporate Capstone for Diageo
BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.
Michael Farmer in Media Village: Forget the Ivy League
“Our students are not put off by Madison Avenue's manslaughter -- they are used to upheavals, toughened by their personal experiences, and eager to attack the real world with all its opportunities. For an industry needing transformation, diversity, equity and inclusion, CCNY stands ready, as it always has, to provide well-educated graduates who have the right stuff.”