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2020 BIC Picks
2020 was certainly a year for the history books. As we enter the New Year, here's a look back at some great reads and thought leadership pieces that BIC faculty and BICsters have been enjoying.
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McCann Worldgroup Promotes BIC Board Member Singleton Beato to Global EVP, Chief DE&I Officer
Big BIC brava to BIC Board Member Singleton Beato who has been promoted to Global EVP, Chief Diversity, Equity & Inclusion Officer at McCann Worldgroup.
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BICsters: Certified & Crushing It
"There were quite a number of students who received multiple certifications - which is amazing!"
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BICsters are READI to Take on Breast Cancer
The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).
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Foundation FOCUS: Governors Island Multi-Media Campaign
Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th
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Be Your Own Brand. Why Not? Everyone Else's Is Taken.
At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands...
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Leading with Intention >> Shameka Brown + Julius Dunn envision a more equitable world
Julius emphasized that only by appreciating the differences between "equality" and "equity" can we begin to build a more inclusive world.