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Go BIC or Go Home: BICsters Rising

By BIC CCNY Posted on 07/08/2021 10:15

Bravo Joseph, Melissa, and Kenneth for showing how when BICsters rise, they rise high! Keep on crushing it!

From new roles to promotions to the power of networking, Joseph, Melissa, and Kenneth are killing it out in the industry and showcasing the power of a BIC degree. 

Joseph Yoo BIC ‘18 joined American Express back in September of 2019 as a Marketing Analyst. In his new role as Manager of Content and Design, he will be overseeing the art direction and design of all in-house creative for the U.S. Merchant Marketing organization, as well as managing the internal content library used for their integrated communications. His work will typically be focused on our B2B campaigns, such as our partner initiatives, merchant services communications and our ongoing Shop Small campaigns.

Melissa Lee BIC ’20 is now a Senior Associate Strategist at UM Worldwide. Universal McCann (UM) is a strategic media planning and buying agency that leverages Better Science to create Better Art that drives Better Outcomes for clients. At UM Melissa supports the Audience Engine team across the J&J  business which includes: Neutrogena, Clean & Clear, Aveeno, Johnson & Johnson Baby, Jansen, Maui Moisture, etc. In this role she is focused on identifying key insights, audience development, and establishing strategic frameworks to guide media plan development.

Kenneth Medina BIC ‘20 was recently hired as a Junior Art Director role at DiMassimo Goldstein where he hopes to inspire action and create positive behavior change through his work for clients such as BetterHelp and PenFed Credit Union. This opportunity was made possible by Keni Thacker, diversity consultant and founder of 100 Roses from Concrete, a network for people of color in advertising, marketing media, and public relations. Prior to DiGo, Kenneth was at McCann Health NY as an Ignite Program intern working on healthcare campaigns. Before entering the BIC Program in 2018, Kenneth earned his BA in Art with a Digital Design Concentration at City College. 

Bravo Joseph, Melissa, and Kenneth for showing how when BICsters rise, they rise high! Keep on crushing it!

Check out our other BICsters Rising here: 

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