Each year, BICsters in the first year have the opportunity to take the Creative Round Robin as an elective which exposes them to five top agencies and their approaches to developing big ideas and multimedia executions. Agencies get two sessions to “brief and critique” BICsters on a real life assignment, exposing students not only to a fast, real-world-paced range of assignments, but to a variety of work cultures that will help shape their own preferences once they’re out looking for a job. Based on strategic thinking, students will create a number of campaign concepts that unite "art & copy" with an eye towards further development and inclusion in a spec book - or pre-professional portfolio. 

Agencies also benefit from getting first dibs at fresh talent and students build portfolio pieces and lasting connections so, who knows where this Spring’s experience could lead these newest BICsters? Think of it as creative speed dating — or BIC’s signature magical agency mystery tour. 

In past years BICsters have been to RGA, Digitas, True North, DiGo, VML, D’Exposito, Edelman, McCann, AnalogFolk, Grey, Tribal DDB, and SS+K among many others. 

Every Spring semester, BIC partners with five top NYC agencies who work in rotation to provide fast paced, two-part “Brief & Critique” portfolio development sessions for BIC’s Creative Track students. 

Here’s the agencies they visited in Spring 2024: 

Thank you to all the agencies that participated in Round Robin this semester! Stay tuned next year to see where our BICsters go…