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BICsters are READI to Take on Breast Cancer

By BIC CCNY Posted on 01/08/2021 14:20

The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).


Foundation FOCUS: Governors Island Multi-Media Campaign

By BIC CCNY Posted on 01/08/2021 12:56

Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th


Be Your Own Brand. Why Not? Everyone Else's Is Taken.

By BIC CCNY Posted on 01/08/2021 10:34

At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands...


Leading with Intention >> Shameka Brown + Julius Dunn envision a more equitable world

By BIC CCNY Posted on 01/05/2021 15:48

Julius emphasized that only by appreciating the differences between "equality" and "equity" can we begin to build a more inclusive world.