BICsters are READI to Take on Breast Cancer
The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).
Foundation FOCUS: Governors Island Multi-Media Campaign
Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th
Be Your Own Brand. Why Not? Everyone Else's Is Taken.
At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands...
Leading with Intention >> Shameka Brown + Julius Dunn envision a more equitable world
Julius emphasized that only by appreciating the differences between "equality" and "equity" can we begin to build a more inclusive world.