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“You love Black culture, but do you love me?” >> The BIC Interview with Castro Desroches '16

By BIC CCNY Posted on 05/25/2021 08:00

A few months ago, BIC sat down with Castro to talk about “You Love Me” as well as his new "side gig" as a BIC professor this Spring and any advice for aspiring creatives.


BIC Program Director Nancy R. Tag Talks Current Job Market Trends

By BIC CCNY Posted on 04/08/2021 11:00

"Stay curious. The communications industry evolves so rapidly that the ability to absorb and apply new information is critical to being successful and making an impact." - BIC Program Director Nancy R. Tag


BICster's Lighten Up with This Spring's Corporate Capstone for Diageo

By BIC CCNY Posted on 03/09/2021 10:00

BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.


Michael Farmer in Media Village: Forget the Ivy League

By Nancy R. Tag Posted on 03/03/2021 14:39

“Our students are not put off by Madison Avenue's manslaughter -- they are used to upheavals, toughened by their personal experiences, and eager to attack the real world with all its opportunities. For an industry needing transformation, diversity, equity and inclusion, CCNY stands ready, as it always has, to provide well-educated graduates who have the right stuff.”


Behind the Scenes with Creative Team Vera Keiter BIC ’15 & Delilah Kim

By BIC CCNY Posted on 02/11/2021 17:00

The Aviation Gin commercial proves why these two are a match made in creative heaven! When asked about their unique dynamic, Delilah spoke about how “when we started working together, we realized that our priorities for the creative process were very similar...This is the thing that keeps teams together.”


Six Amazing BIC Alums WIN Six Amazing Mentors in Ad Club's Inaugural Mentorship Program

By BIC CCNY Posted on 02/11/2021 14:34

A first-ever mentoring program snags six BIC alums.


McCann Worldgroup Promotes BIC Board Member Singleton Beato to Global EVP, Chief DE&I Officer

By BIC CCNY Posted on 01/13/2021 14:13

Big BIC brava to BIC Board Member Singleton Beato who has been promoted to Global EVP, Chief Diversity, Equity & Inclusion Officer at McCann Worldgroup.


BICsters are READI to Take on Breast Cancer

By BIC CCNY Posted on 01/08/2021 14:20

The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).


Foundation FOCUS: Governors Island Multi-Media Campaign

By BIC CCNY Posted on 01/08/2021 12:56

Governors Island Marketing Manager Clay Grable was an unexpected guest at final presentations on December 9th


Be Your Own Brand. Why Not? Everyone Else's Is Taken.

By BIC CCNY Posted on 01/08/2021 10:34

At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands...