![](/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcDBKIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--ec1518a1fad668719b61cdedb71504376438bba0/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VWTI5dFltbHVaVjl2Y0hScGIyNXpld2c2QzNKbGMybDZaVWtpRFRJMU1IZ3lOVEJlQmpvR1JWUTZER2R5WVhacGRIbEpJZ3RqWlc1MFpYSUdPd2RVT2dsamNtOXdTU0lRTWpVd2VESTFNQ3N3S3pBR093ZFUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--2494305d4b9689d53dd571e74de1dc2426702364/4380F074-8EE6-45AD-B3AC-D64D2FEC8EC1.jpeg)
Start Thinking Like a ‘Big Brand’
By
BIC CCNY
Posted on
11/14/2022 16:53
#ReadUP BIC Professor Will Parker’s article in Adweek.
![](/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdDRJIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--29258cb3aac5156cdf6644f829e6a069f06e3c44/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VWTI5dFltbHVaVjl2Y0hScGIyNXpld2c2QzNKbGMybDZaVWtpRFRJMU1IZ3lOVEJlQmpvR1JWUTZER2R5WVhacGRIbEpJZ3RqWlc1MFpYSUdPd2RVT2dsamNtOXdTU0lRTWpVd2VESTFNQ3N3S3pBR093ZFUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--2494305d4b9689d53dd571e74de1dc2426702364/Screen%20Shot%202022-01-12%20at%203.26.43%20PM.png)
BICsters: Certified & Crushing It
By
BIC CCNY
Posted on
01/12/2021 14:42
"There were quite a number of students who received multiple certifications - which is amazing!"